Top 5 Ecommerce SEO Strategies for the Best SERP Rank With the world turning to online shopping more with each passing day, Ecommerce SEO has become the most sought-after aspect for being available to the maximum number of customers online. On average, e-commerce websites receive 37.5 percent of all search engine traffic (source: SEMrush), and Ahrefs recorded a 116 percent rise in organic traffic on websites thanks to SEO efforts! To put it another way, E-commerce SEO is the most effective and easy way to get optimal exposure on the SERP, reach out to potential clients, and drive traffic to an e-commerce website in an organic way. These are the reasons why e-commerce SEO is one of the most in-demand SEO services. In this article, we have discussed the 5 most relevant Ecommerce SEO strategies that will help your e-commerce website grab the highest rank on any SERP.
Every 60 seconds, 700,000 Google searches are performed (source: Search Engine Journal), which is quite a lot! With the average reader consuming 100,500 digital words per day (source: Search Engine Journal), it’s clear that you need to start with a targeted keyword list to reach your target audience.
But how to do keyword research for your e-commerce website?
You should conduct keyword research for your eCommerce website on a page-by-page basis. To do it correctly,
- Make a list of all of the pages on your eCommerce site first.
- Then, for each page on the website, locate and map appropriate keywords.
Now how to choose keywords for your ecommerce website?
Now that you know how to conduct keyword research for your eCommerce platform, let’s look at how to select appropriate keywords. There are two primary pages on an e-commerce website that should be optimized for SEO. These are Category Page and Product Page. Consider keywords with a high search volume, relevance to the product, commercial purpose, and market rivalry when choosing keywords.
E-commerce On-Page SEO
Now that you have all of the keywords you need for your eCommerce website, it’s time to properly enforce them to optimize and every page to achieve your desired SERP rank. On-page SEO is a crucial component of eCommerce SEO services. Don’t worry if you want to do it yourself; we’ll walk you through it.
Links are one of Google’s top three ranking factors (Source: SEM Rush), so having a sound SEO strategy for your e-commerce site is critical.
By this point, you’ve come up with a great idea for an e-commerce website structure and have everything you need to do SEO for it. Now it’s time to put together a solid content marketing strategy to help with the process.
Create content that is compelling, linkable, well-optimized, and contains all of the relevant keywords and details about the product. Then, using prudent methods, add internal links to the contents to speed up the SEO process for your e-commerce website.
44 percent of people start their online shopping journey with a Google search, which is a positive statistic (Source: nChannel). So to catch the perfect eyeball and make your e-commerce website maximum visibility on the SERP, implement the 5 most critical strategies and make the most of your market.
If you’re still unsure, get in touch with us, and let’s work together to make things simpler!