Video Content Types for Every Stage of Your Marketing Funnel
The world is changing, and video marketing is the new content marketing sweetheart!
The goal of content marketing is to generate and distribute valuable material tailored to your target audience.
So,it should entice, engage, and convert your visitors — in other words,
it should move them down the marketing funnel.
This is where video marketing comes into play.
There are numerous possibilities for you to provide video content to your audience throughout the buyer’s journey — videos that will educate them,
make it easy for them to trust your brand, and lead them to a purchase decision faster.
Without further ado, here are the top sorts of video content that can assist your customers to go through the marketing funnel:
Top of the Funnel: The Awareness Stage
So,the funnel’s top is all about raising awareness through introduction and allure.
In marketing, you can achieve your goals by creating entertaining and instructive free content.
Here are some video content samples for the awareness stage:
1. Brand Films
The goal of brand films is to introduce your audience to your values, visions, and, ultimately, the heart of your brand.
Visuals, music, and stories may help you communicate your brand in ways that no other media can.
2. Animations Videos
A new dimension of your brand produced through animation.
Animation delivers visual and emotional stimulation, as well as the “wow” effect that helps your video content stand out.
Showcase your brand’s innovation with bite-sized video content.
Consider the following: brief, fun, and offbeat. Consider vines and short YouTube videos.
3. Educational Videos
So,we all enjoy discovering new stuff.
All the better if brands can discover a method to make learning easier, faster, and more enjoyable!
A large portion of your target audience is looking for new information at the top of the funnel, which is where educational videos come in.
So,educational videos provide actual value to your audience, which they can utilize in their daily life.
4. Video Documentaries
So,Documentaries are relatively new phenomena that are quickly gaining popularity.
These, like educational videos, educate your audience about something true, valuable, and novel.
In a thorough, stylistic, and story-driven manner, they operate as a mix between brand films and instructive movies.
5. Explainer/Tutorial Videos
Video is where many brands begin.
It starts as a means to demonstrate to a customer how to accomplish something more efficiently.
These films are excellent for not just establishing expertise and authority in a vertical,
but also for catching the all-important “how to” and “hack”-themed inquiries in search results.
6. 360° Experience Videos
Video is where many brands begin.
It starts as a means to demonstrate to a customer how to accomplish something more efficiently.
These films are excellent for not just establishing expertise and authority in a vertical,
but also for catching the all-important “how to” and “hack”-themed inquiries in search results.
Middle of Funnel: The Consideration Stage
So,begin nurturing the leads you received from your previous top-funnel content initiatives at this point.
Nurturing entails strengthening your existing relationships with users.
You’ve already had their attention; now get them to know, like, and think about you.
The goal is to gently push your consumers toward reminders of why you rock without poking it in their faces and to give high-quality information without being too sales.
Use the following sorts of video content to present your middle-funnel content to your audiences:
7. Video Emails
This nurturing frequently accomplished using email marketing,
which makes use of the contact information you gathered before to offer users customized content.
What better thing to give than a video to pique your users’ interest?
Use a video to surprise them and separate yourself at this point.
Use CTAs to convert your consumers at this moment.
8. Product Videos
Product reviews are commonplace in the realm of corporate video, but for good cause.
They work because they are effective.
Nothing beats demonstrating how your product or service works in practice to persuade your audience of its benefits.
9. Company Culture Videos
Through a culture film, you can show the human side of your company, connect on an emotional level with your viewers, and let the personality of your firm’s employees shine.
Slice-of-life personnel interviews, team-building days, pranks, birthday celebrations, your secret sauce, bloopers, and everything in between can include.
So,there is no formula for this one, but there is plenty of freedom for imagination.
10. Testimonials
Testimonial videos can be a useful tool in a variety of situations:
So,they can used to highlight the features of your product in addition to generating trust and trustworthiness.
Take them at in-store events, tradeshows, or following the release of your most recent project.
Conclusion
Finally, videos have a place at every level of the buyer’s journey.
And the more you use outstanding video in your funnel, the easier it is for those consumers to progress down the path to purchase.
So,you can contact the top digital marketing agency ,Nummero.