Web 3.0 is the third version of the web, which is an improvement over the present Web 2.0 Internet.
However, these data and contents are largely controlled by a small group of tech giants including Amazon, Apple, Meta, Microsoft, and Google within the current Web 2.0 stage.
Wolfram Alpha and Apple’s Siri are two samples of web 3.0 applications.
Siri uses speech recognition techniques and AI to look and deliver results.
A new year is here and alongside 2022’s arrival comes the predictions and lists of what marketers should be that specialize in for the year. Within all the articles and blog posts there’s one topic that has become a standard denominator: Web 3.0.
To know where the web is heading and the way to organize for it, let’s take a glance back at how it got where it’s today.;
Web 1.0 was introduced within the ’90s and was a fresh solution to gaining access to information online.
There were no thanks to truly navigate and no interaction between users thanks to lack of organization.
Then came Web 2.0 within the mid-2000s.
They provided A level of organization to data enabling easier ways to look, connect and interact online. to grow and gain users, these platforms obtained and shared tons of knowledge.
These large platforms grew and quickly gained control over what users were creating and taking ownership of that content, alongside user data. The word trust was easily lost when there have been data breaches and personal information being shared among the masses. Web 2.0 quickly became a creature only a couple of could control.
Web 3.0 is the next generation of the web, an environment that will change the landscape of how individuals use and consume content.
The building blocks for this new wave have started appearing over the last year approximately.
Shaping to be a decentralized internet, one where people will interact on small competing service platforms via blockchain alongside big tech companies.
This next evolution of the web will create an area where individuals are within the driver’s seat with the power to travel anywhere within the world and not be confined to a desktop or mobile device.
A world punctuated by augmented reality (AR) and computer games (VR) and hooked into the user’s goals and desires.
These developments will shake up the planet of digital marketing and business strategies for brands everywhere.
As we did nearly 20 years ago with the start of social media, we’d like to approach Web 3.0’s landscape dynamically because it evolves.
The future of Web 3.0 is shaping up to be unlike anything we’ve seen before.
“Web 3.0’s decentralized blockchain protocol will enable individuals to attach to an online where they will own and properly compensated for his or her time and data,” Forbes writes.
This next phase will specialize in the individual user and their power of choice. Individuals pick how they spend their time and consume their content.
Brands will need to work harder to grab an individual’s attention and keep them engaged.
At its core, SEO relies totally on program algorithms. Web 3.0 has the potential to get rid of these organizations from the equation altogether, resulting in an individualized, decentralized, and focused internet where the user is the main factor, choosing where they are going and the way they search.
In 2021, Google controlled a touch quite 92% of the program market share worldwide. this suggests that for now, as things unfold, SEO still plays an enormous role in digital marketing.
Here are some things to stay in mind as you steel yourself against the emerging Web 3.0 and your 2022 (and beyond!) marketing plans.
Your page’s user experience will still send signals to look engines that affect your search rankings.
The user’s first few seconds visiting your website will determine if they stay or go and the way much time they spend thereon.
One significant factor that affects users at the outset is your website’s load speed.
Google states that if your website’s load time takes longer than seven seconds, visitors are far more likely to go away from the location, causing high bounce rates.
Many factors impact your website’s load speed, but large image files are the foremost common culprit. To make sure it doesn’t hurt your website or its rankings, countercheck the file sizes of your images (aim to be under 200KB per image) and their formats.
In addition to website load speed, confirm to stay an eye fixed on these other core web vitals: site interactiveness and staying mobile-friendly.
Core web vitals became more clear and significant factors with Google’s Page Experience Update that fully unrolled in August 2021.
This update made the metrics listed above fairer and more accurate. you’ll measure these in Google Search Console (GSC).
All of those and more can play a task when it involves your website’s ranking.
As you’re employed on evaluating and improving these factors, one key thing to stay in mind for 2022 is user satisfaction. This may be essential moving forward and helping your team in preparation for Web 3.0.
Your website’s content is simply as important because of the site’s structure and code, and therefore the way forward for Web 3.0 continues therein direction.
Content builds trust together with your audience and shows search engines you’ve got authority on the topic matter.
If you don’t know where to start, specialize in creating content built around semantic search.
When using semantic content on your website, you serve answers encompassing the entire topic they could be checking out, rather than a couple of keywords.
It easily connects the user’s search intent with the context of the content on your website.
Focus on topics, not just keywords
Answer questions surrounding the subject
Make sure to know user intent (Why is someone checking out this topic?)
Currently, search engines are more likely to send users to your website when it’s recognized as showcasing content users find accurate and useful.
Other content a user might find helpful is user-generated content (UGC). within the Web 3.0 world,
Forbes predicts the content users create is going to be rewarded with tokens, or virtual currency, giving them ownership of their content and a stake within the platform. This sort of system would attract more users to supply content for brands.
UGC might be what’s considered useful and relevant within the new internet, meaning brands will need to start implementing it into their marketing plans. the stress companies placed on their users and their UGC will only help them be before the sport when the time comes.
Brands will have to intensify to make sure their website is even more engaging to their audience
while providing the last word user experience (UX).
Websites have to be interactive, user-friendly, and possibly three-dimensional (3D). This is often where the metaverse enters the conversation.
The metaverse another new buzzword that has thrown around tons over the past year.
It often described as a virtual, interactive
3D environment that mirrors our physical reality, but also provides an array of digital experiences.
This new environment has sparked interest in AR and VR within marketing departments to interact with and grow their audiences.
Companies have the chance to expand and offer more interactive experiences for people and immerse them into the brand’s story.
For example, Ralph Lauren collaborated with Zepto,
a social networking avatar simulation app, to require a step towards combining the virtual world with the retail industry.
Ralph Lauren designed a clothing collection exclusively for Zepto user avatars to wear as
they were during a virtual interactive and digital space modeled after their flagship store on Madison Avenue in NY City.
“Making our product available to get and wear digitally
and allowing consumers to experience the brand in immersive new ways is that the next frontier,”
said Alice Delahunt, Chief Digital Officer, Ralph Lauren.
People are looking to experience these highly-interactive websites or environments
while browsing the web. Brands have an opportunity to redefine how they connect with potential customers at every stage of the buyer’s journey.
Today, brands can add live shopping through social media platforms,
3D virtual tours of outlets, and far more to their marketing strategies.
Improving and constructing these experiences keeps users working on their current websites and opens
the door for what’s to return within the new world of Web 3.0.
At Nummero, we are always learning and staying on top of the newest trends and technology.
Our team researches and tests out these new avenues to prove them helpful and innovative, all to make sure
That we advise our clients on the simplest techniques to reinforce their digital marketing strategies.