What Exactly Is Brand Marketing and How Does It Operate? Guide

Branding is a type of marketing. 

You’ve undoubtedly heard these two words tossed around a lot by entrepreneurs and marketers alike. 

However, there is a lot more to brand marketing than you may believe.

What exactly is brand marketing?

Brand marketing is a method of advertising your product or service by promoting your whole brand.

Essentially, it conveys the tale of your service or product by stressing your whole brand.

In this post, we’ll look at some of the finest examples of brand marketing from major worldwide businesses.

As well as how you may learn from them as you build your brand marketing strategy.

We’ll also go through what to do and what not to do with brand marketing to ensure the success of your plan.

Three of the best brand marketing strategies in the business

  1. Apple’s brand marketing strategy
  2. Nike’s brand marketing strategy
  3. McDonald’s brand marketing strategy

What is Brand Marketing

So, brand marketing is a method of developing a brand name and design.

Generating clear creative communications, and carrying out marketing activities that will set your product apart from the competition.

What’s the difference between branding and marketing, and which comes first?

You must grasp the distinction between branding and marketing to effectively employ them together.

In essence, marketing is how you raise awareness of your brand and its products to create sales.

Whereas branding is how you communicate who your company is and what it stands for.

Consider marketing to be your business-generating toolbox, and branding to be your entire strategy for reaching your target audience. 

Because branding is one of the most important components of your marketing plan, it will always come first.

 If your brand were KFC, your branding would be the “secret herbs and spices,” and your marketing would be everything you do to get people to sample your chicken.

Such as TV and radio commercials, billboards, and social media advertisements.

No matter what sector you’re in or how big you want to go, it’s critical to figure out who your company is as a brand before developing a marketing strategy.

This entails precisely defining your company’s personality. 

To put it another way, you’re defining your brand. This entails selecting your drawings, logo, typography, and corporate colours with care to represent your brand’s beliefs. 

If you’re a bold brand, you’d probably go with a vibrant colour palette and a strong copy voice.

For your website and email template, you should choose more subdued colours and a sophisticated typeface if you are a timeless, classic company.

These design decisions will serve as the foundation for your marketing approach.

Why is brand marketing is essential?

This form of marketing is all about increasing brand knowledge and familiarity, as well as trustworthiness, product exposure, market reach, and overall brand reputation. 

It is a technique to advertise your goods distinctively and recognizably to showcase your brand, a specific value for customers, and what distinguishes you from others. 

As a result, the items or services you provide to your consumers will be more valuable.

Brand marketing aims to achieve the long-term goal of cultivating a growing base of loyal customers by expressing your brand’s identity and values. 

As a result, a successful brand marketing plan may assist you in standing out from the crowd, taking your business to the next level, increasing sales, and attracting new consumers.

Brand Marketing Objectives

Building a brand is a difficult and critical stage in the success of your organization.

Brand marketing objectives are the primary aims of every brand, such as developing a specific market image or growing income. 

Let’s go over the most frequent brand marketing goals that businesses often pursue when developing their brand strategy.

Brand awareness

Raising awareness is the primary goal of various advertising efforts to get people to identify and recall your product or service.

Brand loyalty

It is critical to convince clients to not only recognize and pick your brand but also to remain with it. 

The fundamental goal is to persuade buyers that they must choose your brand by demonstrating product value and distinctiveness.

Brand advocate

Increase the number of consumers who will tell others about your product or service.

Brand equity

People prefer a well-known corporation over a less identifiable brand, thus authoritative and well-established companies thought to be more successful.

Brand engagement

It is preferable to strive for more interaction from your active users. 

The more consumers connect with your brand.

The more likely it is that you will create a recognized brand.

Brand identity and image

People must be able to identify your brand by visual components such as symbols, logos, colours, packaging, and so on.

As you can see, these goals are critical to your product’s success.

Brand Marketing Strategies

A brand marketing strategy is a whole method you use to promote and make your brand prominent and well-known. 

You will be able to generate concrete outcomes if your brand strategy is well-defined and implemented. 

There are several brand marketing techniques based on target demographic, budget, and marketing campaigns, but we will discuss the most typical ones below.

Brand-name recognition

People recognize a firm based on its brand name, logo, slogan, and colours. 

Apple, Coca-Cola, and Starbucks are excellent examples of companies that leverage the power of their brand names to generate sales and attract customers.

Individual branding.

This technique utilized when a major corporation has subsidiary goods that operate independently under their own identity.

Mars, Inc., for example, manufactures Snickers, Twix, Bounty, and M&Ms.

Attitude branding.

This is a fantastic technique to think about. Companies such as Nike use attitude branding by adding a personality and displaying their flair

“No brand” strategy

This straightforward strategy might yield tremendous benefits for your company. 

The design of a logo and the product itself is generic, but yet clear and imaginative. 

The Japanese firm “Muji,” which translates as “No label” in English, is an excellent example.

Brand extension

When a well-established firm wishes to develop new goods or services, this method is employed. 

The most recent items or services will retain the core brand identity. 

Fender, for example, began by making guitars and subsequently expanded its brand by making earphones.

Private label

This technique commonly employed by supermarkets.

Walmart, for example, sells items at a lower price to compete with larger, well-known companies.


In this scenario, it is up to the general public to support the establishment of your brand. 

For example, fans actively involved in the creation of your brand’s name. 

This method enables you to closely monitor your customers’ preferences and pique their interest in a product.

Each of these marketing tactics may help your business and products succeed.

Brand marketing in five simple steps

  1. Understand your brand purpose
  2. Research your target market
  3. Define and sell your story
  4. Get to know your competitors
  5. Create brand guidelines

Three things to avoid when you’re developing a brand marketing strategy

  1. Skipping checking out your competitors
  2. Having inconsistent creative
  3. Lacking a long-term vision

How to Develop an Effective Brand Marketing Strategy

Brand strategy is an important component of your entire marketing strategy since it helps to build long-term relationships with clients and persuade them to select your brand.

There are a few things to consider if you want to start a successful business and develop an effective brand strategy.

Before you establish your brand, you must answer the following questions to assist you to make the best decision:

  • What is your product’s primary goal?
  • How this distinguishes you from the competition?
  • Who are your clients?
  • What do they think of your product thus far?
  • Here are the most important aspects you want your consumers to associate with your brand?

You should have a better understanding of how to create your brand strategy now that you’ve answered these questions.

Here are the key points to consider while developing a brand strategy.

Establish your company vision.

Make a list of the traits or characteristics for which you want your brand to be renowned. 

Create a plan for communicating these qualities to your clients via multiple marketing platforms.

Identify the target audience

Brand marketing will only be successful if your target demographic accurately identified.

Identify your audience based on more than simply their demographics. 

Investigate further, pay attention to specifics, and try to describe their psychographics as well.

Stay consistent

You must create a memorable name, logo, colours, and consumer communication style. 

Consistency is essential for developing and sustaining dependable brand awareness.

Draw real emotions

Establishing an emotional connection with your consumers is required.

Hence, provide the finest service possible, be concerned about your clients’ pleasure, and build emotional marketing campaigns. 

Creating an emotional response is critical for success and brand loyalty.

How to Improve Your Brand Marketing with Nummero

Nowadays, there are several tools and services available to help with all marketing operations, including brand marketing.

The primary purpose for doing so is to enhance all processes, making them more productive and cost-effective.

Nummero comes very handily here.

You will be able to create excellent communication with consumers with the help of this service.

Allow them to remain up to speed on the latest news and build loyalty with captivating email campaigns and social media messaging.

Nummero makes it easier than ever to create adaptive email campaigns.

Inform your consumers about an upcoming seasonal discount or the debut of a new feature.

The drag and drop editor makes it simple and quick to create an email.

Create eye-catching email designs, send them to your chosen audience, and measure your performance using statistics.

Furthermore, Nummero enables marketers to develop a chatbot for Facebook Messenger and the Telegram app, which you should test.

You will be able to give automated customer assistance that will mimic real conversations with business staff thanks to this amazing functionality.

Your clients will be pleased with prompt replies to their inquiries.

Brand Marketing Example

We’ve discussed a few brands as well as their overall brand marketing tactics. 

Nike, the most well-known example, was founded 55 years ago. 

Nike is now well-known around the world, and the firm generates more than $35 billion in revenue each year.

Customers continue to select Nike, although they have many other alternatives, due to their outstanding brand marketing.

Nike’s logo is well-known and easily identifiable.

Nike manufactures high-quality sportswear and shoes and understands how to get people to purchase their items through efficient brand marketing.

Nike’s brand strategy established a long time ago. 

Their website, customer service, and marketing efforts are all excellent. 

They frequently use a certain personality in their brand marketing efforts to speak to the emotions of their customers.

 Nike’s personality is upfront about their mistakes, challenges, and how they overcome all of the obstacles associated with sports.

Nike generates sales using different forms of visual marketing such as promotional films, banner advertisements, and so on.

This method is extremely motivating for individuals, elicits strong emotions, and encourages clients to face obstacles while selecting their brand. 

This is what you should strive towards.

Consistent, motivating, and emotive content that inspires consumers to believe in and trusts a company and sticks with their brand for years.

The significance of brand marketing to the success of your organization cannot be overstated. 

Advised to take care of it throughout the early phases of product development to create a brand.

That buyer will recognize for the rest of their lives. 

By following these suggestions, you will be one step closer to developing a successful, long-lasting, and memorable brand image. 

Raise brand awareness, increase loyalty, and prepare to reap success.


Remember, whether you want to start a movement like Apple, tell a narrative like Nike.

So, have strong brand awareness like McDonald’s.

The more complete your brand marketing is, the easier it will be to design, launch, and expand with each of your marketing efforts.

If you’re just starting or want to renew and revitalize your brand, knowing how to establish a brand marketing plan should be the first thing on your to-do list.