What Exactly Is Organic Search Engine Optimization (SEO)?
If you operate a company, you understand how vital it is for customers to visit your website.
After all, that’s where customers can discover more about your company’s goods, services, and brand.
But what if you just aren’t acquiring the website traffic you want to propel your business to industry stardom?
Though executing an organic SEO plan does not guarantee that your company will become a household brand,
It may and will ensure that your website ranks well in search engine results pages (SERPs), resulting in increased site traffic and revenue.
If these outcomes are important to you, continue reading to learn about the fundamentals of organic SEO, an example organic SEO plan, and how it may be a game-changer for your organization.
What exactly is organic SEO?
Organic SEO is an internet marketing approach comprised of smaller sub-strategies such as keyword research and link building that assist your website in ranking at the top of organic, unpaid search engine results pages.
What is the significance of organic SEO?
Organic SEO is important since a whopping 75% of searchers never go past the first page of results.
If your website isn’t ranking well, you got it — it won’t get any traffic, which means it won’t be able to bring in sales or leads for your company.
You just need to begin optimizing your site for organic SEO.
What is the cost of organic SEO?
Prices for organic SEO are determined by a variety of factors, ranging from the aggressiveness of your plan to the price model of your SEO business.
Companies will invest $750 to $2000 each month on average.
Organic SEO consultancy services range in price from $80 to $200 per hour.
Google’s involvement in organic SEO
Let’s take a look at how rankings function and how organic SEO and Google are related.
Before we go into organic SEO, it’s crucial to understand Google and why it’s so important in your organic SEO approach.
Google, as a search engine, has a great deal of responsibility.
The fundamental purpose of the most popular search engine is to guarantee that when a user enters a search query, it delivers the most informative and helpful results possible.
Google wants the results it provides to be all-inclusive resources that match users’ search intent — the information they want to obtain while searching online.
Not only that, but Google is concerned with the experience its users will have on a website, thus it considers factors such as the user experience a website delivers, page speed, and dwell time.
All of these site variables have a significant impact on organic search rankings and where your site appears on search engine results pages (SERPs).
What is the process of organic SEO?
If Google’s primary purpose is to give the best possible results for visitors, organic SEO’s goal is to produce a website and content deserving of Google’s top ranking.
If you want your website to rank high in search results, you must use organic SEO.
An organic SEO plan is a collection of tactics that operate in tandem to optimize your website.
Among the organic SEO tactics are:
Keyword research is researching the keywords you should target for your website to rank at the top of search engine results pages (SERPs) when people search for keywords and phrases related to your business.
Articles production entails creating a variety of content to target relevant keywords for your organic SEO strategy.
Creating an internal linking profile entails ensuring that your site pages provide links to other pages on your site so that search bots may crawl and scan your site properly.
Including multimedia in content:
Adding visual components to your web pages, such as photographs, infographics, and videos, to interest visitors and encourage them to spend more time on your site.
Making your website user-friendly and visually appealing:
Simplifying your site’s navigation so that users can locate information quickly and effectively, ensuring that your buttons and forms load properly, and changing the look of your site.
Optimizing page load time: Make sure your site’s pages don’t take more than two or three seconds to load to keep visitors from leaving or bouncing.
Image alt tags: Adding descriptive text to your photos in code so that Google understands what the images are and how they connect to the content.
These approaches operate in tandem to appeal to Google’s ranking system, allowing you to rank better in SERPs.
Boost your SERP ranks with a stepS organic SEO plan.
Now that you understand what organic SEO is, you may be asking how to use that knowledge in your organization.
Let’s take a look at a five-step organic SEO plan that will bring your website into Google’s good graces.
You may also think about these organic SEO best practices.
Step 1: Perform keyword research
Keyword research is critical – in fact, some would argue that it is the foundation of good organic SEO methods.
Use a tool like keywordtool.io to uncover important keywords for your business and industry while conducting keyword research.
Begin by inputting keywords associated with your products or services.
You may then examine variants of those keywords, as well as their search volumes, competitiveness, and cost-per-click value.
Choose keywords with large monthly search volumes and low competition if possible – this is the secret sauce to identifying successful keywords.
When selecting keywords, think about targeting a variety of short-tail and long-tail keywords.
Short-tail keywords are broader, such as “ice cream cake.”
Long-tail keywords and phrases are more specialized, such as “chocolate chip hand-dipped ice cream.”
As you can see, these keywords are highly varied and attract different types of searchers.
If you own an ice cream shop and create a website that targets the keyword “ice cream cake,” you’ll have a difficult time ranking for that term in search results.
Why?
Because hundreds of other ice cream shops are all vying for the same term.
As you can see, the term has a significant search volume, but it also has a high level of competition.
On the other hand, if you create a page that focuses on the long-tail term “chocolate chip hand-dipped ice cream,” it will rank higher.
Because not every ice cream shop will publish material on that product, you’ll have an easier time ranking.
Although the search volume is substantially smaller, so is the competition.
Do you see why keyword research is so crucial?
Step 2: Create content that focuses on your most qualifying keywords.
It’s time to start writing when you’ve picked a list of keywords that will successfully target your audience.
Google ranks this material in search results, hence, as previously said, it must be useful and valuable to users to get top organic rankings.
To target your keywords, you may publish several content kinds.
A blog, for example, helps you to post a consistent stream of new information, which Google adores.
Long-form content, which is often more than 2000 words long, might also be published.
Google also favors long-form content since it demonstrates that you are an authority on the subject.
Whatever type of content you choose to create, you should endeavor to give consumers the most up-to-date information about your target keyword.
Step 3: Include multimedia in your material.
Including multimedia in your article is one of the most crucial organic SEO recommendations.
Although multimedia may appear to be little, it is far from that.
In reality, there are several advantages to incorporating multimedia into your material.
To begin, when we say multimedia, we mean photos, infographics, and even movies.
This type of content is ideal for breaking up large walls of text and keeping readers on your website interested.
However, how does multimedia help your organic SEO campaigns?
Users will stay on your website for longer if you keep them interested in your site pages.
As previously stated, dwell time, or how long customers spend on your website, is a significant Google ranking element.
Any small change to your page that keeps people on your site longer contributes another second to your overall dwell time, which can assist your search rankings.
Step 4: Improve the page speed of your website.
We also said that page speed is an important Google ranking element, and with cause.
Remember how we stated Google aims to provide people the best results possible?
Consider the following.
More than half of search engine users, or 53%, will abandon your website if it takes more than three seconds to load.
Although that appears to be breakneck speed, it is not unusual in today’s modern age.
When attempting to enhance your page speed, consider the following organic SEO methods.
Compress your pictures:
While large photos look great on your website, they typically slow down the page performance.
Use a service like Kraken.io to compress your photographs while keeping them gorgeous!
Reduce the number of redirects: Having a lot of redirects on your website will slow down page performance since the server needs to look for two different sites, the redirected page and the page it’s being redirected to.
Caching in the browser:
When consumers visit your website, browser caching caches website resources on local computers.
Because browser caching “remembers” resources rather than downloading them again as users navigate your site, this frees up space for your pages to load faster.
These are just a few suggestions for improving page performance.
Conclusion
Do you want to reap the benefits of a customized, organic SEO strategy?
You might be scared to take on the task if you’re feeling overwhelmed after reading our four approach procedures.
Don’t be afraid.
Although you may conduct organic SEO on your own, it is a massive task, thus we usually recommend hiring an organic SEO firm like Nummero.
We are the best digital marketing company in Bangalore.