Do You Have A Content Marketing Manager In Place For Your Company?
Content marketing is 62% less expensive than traditional marketing and generates around three times as many leads.
But what does it need to run a content marketing campaign?
Who is in charge of the numerous efforts that go into it?
This is where the role of a content marketing manager comes into play.
So, what exactly is a content marketing manager?
What exactly do they do all day?
How can you get started as a content marketer?
In this post, we’ll answer these and other questions.
Some of you may be asking why we’re discussing what a content marketing manager does rather than what content marketing is.
The reason is that
We already have a post on what content marketing is, and although understanding content marketing is excellent, you still need someone to implement it.
And many small company owners are operating on a budget…
…and are unable to afford to outsource the task to specialists, as we do for our clients at Nummero.
As a result, in this piece, we’ll go through what you’ll need to accomplish if you’re your content marketing manager.
Alternatively, if you’re wanting to break into the marketing sector through content marketing, this piece will be a valuable resource for you.
Let’s get this party started!
What You’ll Need To Do If You’re Your Own Content Marketing Manager 1. Understand that content marketing spans a wide range of channels.
Information marketing is defined as “a strategic marketing approach centered on developing and disseminating valuable, relevant, and consistent content…
…to attract and keep a well-defined audience – and, eventually, to induce lucrative consumer action.”
As a result, “making and distributing” material might take place anywhere: on social media, in emails, on your website, and elsewhere.
As a result, you’ll need to be prepared to generate, edit, manage, and/or oversee all of these channels as a content marketing manager.
If you’re brand new to all of these platforms, it’s a good idea to read some of our writings on each of the offered topics.
Given that you’ll be handling numerous platforms, the next thing you should be able to accomplish is…
You must be able to coordinate your efforts across numerous platforms.
Consider what we do, for example.
When a new YouTube video added to our channel…
On your website, a similar blog published.
A reel has shared on our Instagram, and
The YouTube Story has been published.
… to notify our followers and website visitors about the new episode.
In the same way, these pieces of micro-content provide a nugget of knowledge, education, and value to our audience.
But, in a moment, we’ll go through the differences between micro and macro content.
Coordination of your efforts may look like sending an email when a new blog is published on your site.
Send a text message to your SMS list about a new free, useful tool you’re giving.
The point is that you don’t want each of your channels to follow their agenda.
They should all work together to reach your ultimate content marketing aim.
You must be able to communicate with any team members who are working on these initiatives.
We have stated how, in the early stages of running a small firm, it’s common for it to be a one-man show.
However, as you begin to expand, you will soon have a team of employees to manage who will carry out these activities on your behalf.
At that time, it will be critical that you establish proper and clear communication…
…between your social media team and your website team, and so on.
This is done to ensure that everyone is on the same page on what needs to published and when.
4. You must be able to create a content strategy with your consumer in mind.
While all of your content marketing platforms should be in sync…
…as your content marketing manager, you will discover that you produce distinct material on each channel because:
Individuals who find you on IG are usually at a different level of your marketing funnel than people who are deep into your blog on your website because of the formatting and nature of each channel.
As a result, with each piece of content, you’ll need to meet your audience where they are in their buyer’s journey.
5. At each level of your marketing funnel, you’ll need to understand what your audience cares about.
If they’ve never heard of you, they’re probably not ready to offer you their email address in exchange for a free lead magnet just yet.
…in which we discuss how to discover your audience’s goals and pain areas.
This is to ensure that you’re providing the material that your target audience is interested in.
6. You’ll need to be familiar with SEO, or search engine optimization.
We have multiple postings on this, so we won’t spend too much time discussing it here.
But the idea of it is that you may use your blog and website’s content authoring to your advantage…
…to appear high in search engine results for keywords and search queries relevant to your business.
And the technique of doing so is known as SEO, and we show you how to accomplish it in our SEO blogs.
You must understand how to accomplish this so that your blog and website material may do two things at once: provide value to your audience and generate traffic.
As a result, developing brand-consumer trust and assisting you in increasing brand recognition and website clicks…
…from competent individuals who score high in search engine rankings.
7. You must verify that all of your content marketing initiatives are consistent with your brand guidelines.
When people encounter material from your organization, they should be able to identify it regardless of the channel they are on.
A brand guide is something that helps you and your team to be on the same page when it comes to branding.
what colors should used,
what is the language,
which kind of typeface,
Which logo should used when?
8. You’ll need to keep up with trends and new channels or formats as they emerge.
You never know when a new trend or channel will take off, but you want to be ready to hop on board when it does.
For example, when we began utilizing Instagram Reels, our Instagram reach skyrocketed.
Reels account for the bulk of our content reach, reaching over 33,000 more people than the following content kind.
And the vast bulk of that reach comprised of non-followers!
This implies we’re acquiring tens of thousands of new customers and increasing brand awareness…
…by just publishing organic material using Instagram’s new functionality.
So, keep an eye out for fresh chances there.
9. You’ll need to assess your findings and pivot or optimize based on them.
When it comes to looking for new prospects for growth, looking at your previous results is typically a good place to start.
Analyzing the metrics for each channel helps you to determine where consumers are dropping off…
…as well as where and how you may improve your content on each channel or as a whole.
10. You must distribute your reports and conclusions to your whole content marketing team.
You may organize a monthly or bi-weekly meeting with everyone…
to disseminate this information so that you can all see what works and what doesn’t.
But, at the absolute least, you must be able to properly describe what has been going on.
11. You’ll need to create several case studies.
Depending on the type of your firm, they may be extremely basic or quite comprehensive.
However, the purpose of any case study or testimonial……is to provide your target audience with an unbiased, yet favorable look at what your organization has done for someone just like them.
As a result, you may need to reach out to your greatest consumers to see if they’re prepared to:
give an interview with you, or let you use their brand name and results on your website
Even if they have always complimented you on your service or provided you with positive comments…
…you should always inquire since you don’t want to discover too late that the customer preferred to keep all of their information secrets.
12. You’ll have to keep track of your content marketing budget.
This includes the expense of any sponsored content campaigns you conduct as well as the work of your content staff.
The goal, like with other marketing activities, is to profit from them.
You can’t accomplish that if you’re spending more money on your content team than they’re producing.
So, if you’ve decided to be your content marketing manager, you’ll need to be able to do the following.