A digital marketing strategy is a series of planned actions
carried out online to achieve certain company objectives.
In layman’s words, this implies taking consistent activities at the correct moment using
the most appropriate internet channels to grow income and strengthen connections
with your audience.
The intricacy of a digital marketing plan is determined largely by the size of your company and your long-term goals.
If you are just starting, you may just need to take a few easy actions through one or two digital platforms.
So, let’s talk about why you should plan your digital marketing efforts.
What is a marketing strategy?
Before adopting one or both at your firm, it’s critical to understand
how a marketing plan varies from a digital marketing strategy.
A marketing strategy is a detailed plan for achieving a certain marketing-related objective (or goals).
It considers what your company is presently doing well and what you’re missing in terms of the goal you set,
so you’re more likely to achieve it.
But what’s the distinction between a marketing strategy and a marketing technique –
two phrases that frequently used interchangeably?
What is a digital marketing campaign?
Digital marketing campaigns are the building blocks and actions
that comprise your digital marketing strategy and lead you to a specified end goal.
For example, if the main aim of your digital marketing strategy is to create
more leads via social media, you might launch a digital marketing campaign on Twitter.
To create more leads through Twitter, post some of your company’s best-performing gated content.
Digital Marketing Strategy Template
While a spreadsheet may be an effective tool for outlining your digital marketing strategy,
it can rapidly become cluttered and burdensome.
A dependable digital marketing strategy document is required to plan your
approach for the long run — generally six to twelve months out.
But where do you even begin?
Using our free digital marketing strategy template.
This template will guide you through your business overview and initiatives,
assist you in developing your target market and competition information,
and flesh out your marketing plan – including your budget as well as particular channels and KPIs.
- In January, you’ll start a blog that will updated once a week for the rest of the year.
- You’ll release a new ebook in March, supported by sponsored marketing.
- In July, you’ll be gearing up for your busiest business month – what do you expect to have learned by then that will affect the material you create to promote it?
- During September, you’ll concentrate on earned media in the form of public relations (PR) to drive more traffic.
- This method creates a defined schedule for your activity, which will aid in the communication of plans among co-workers.
Finally, for your inspiration, below are some well-known
examples of digital marketing campaigns and their methods.
Why Do You Need a Digital Marketing Strategy?
Making a strategy, in general, helps you move more consciously and
therefore more confidently no matter what you do.
Building a plan for digital marketing can benefit you in the following ways:
- It inspires you to study more. When developing a digital marketing strategy, you must consider every area of your organization. To build a polished and up-to-date digital marketing plan, you must also extensively study your audience, rivals, trends, and adjacent areas. Creating a strategy is a fantastic opportunity to gain a deeper understanding of your company!
- It gives accurate data. During the study and after putting your plan into action, you will receive a wealth of detailed information about what works and what doesn’t for your brand. With such knowledge, you’ll have a plethora of alternatives for enhancing your company.
- It organizes your actions. Creating a digital marketing strategy eliminates the confusion of making rash decisions in the absence of a plan. You will have a better knowledge of how to integrate multiple marketing channels and reach your company’s full potential if you develop a strategy.
- It aids in increasing ROI. When you organize your actions, you perform fewer actions and make fewer mistakes. You will be able to recognize your vulnerabilities, foresee issues, and respond swiftly if you have a well-crafted strategy. As a consequence, you will save time, money, and effort in increasing margins.
- It forces you to reassess your interactions with the audience. A digital marketing strategy allows you to rethink your interactions with prospects and consumers at all phases of the buyer’s journey.
When developing a business strategy, you should focus on your consumers,
look for methods to provide more value to your connections, and come up with new ways to engage with them.
So, now that you’ve determined that you require a digital marketing plan,
let’s draw up a basic digital marketing strategy.
How to Create a Digital Marketing Strategy?
There is no such thing as a one-size-fits-all approach to establishing a digital marketing plan.
Maintain your critical thinking when following our ideas,
and select the tips that are most relevant to your business.
Here’s a step-by-step plan.
Step 1: Research and define your goals
First and foremost, consider whether it is possible to improve your existing content
so that it ranks higher on Google.
If we concentrate on SEO strategy, here’s what you can do with it:
- To rank higher, structure your material following Google’s algorithm.
- To make your page load faster, reduce the size of your pictures.
- Obtain links from relevant and reputable websites to demonstrate your positive reputation.
Then, compare your content to that of your rivals.
Perhaps they’ve addressed pertinent issues you weren’t aware existed.
You may use tools like Ahrefs or Moz to see which of your rivals’ sites rank in
the top 10 for particular keywords and utilize this information to cover these subjects.
Perhaps your findings will lead you to publish
additional video material or include more consumer input into your sites.
It’s also fine to ask individuals to express their thoughts on your brand and
what they’d want to see altered in your joint connection.
Yes, you won’t receive a perfect response rate,
but chances are you’ll get a lot of new ideas to include in your digital marketing plan.
Importantly, select the digital marketing platforms that are most suited to your company.
Working with too many channels from the start is not recommended;
instead, build one channel at a time as needed.
Step 2: Collect data about your audience
The target audience for your product or service is the second item you should consider.
Create a buyer persona for your company –
a depiction of your typical client that contains
information about their interests, online behaviour, and purchasing patterns.
You may combine your assumptions with real-world data from Google Analytics, for example.
All of the information you collect may be used to generate highly relevant display advertising,
customize email campaigns, and do behavioural segmentation.
Step 3: Generate leads
Your next step will be to maximize lead generation and look for new methods.
Begin by collecting subscribers free subscription forms.
You can use this form to obtain users’ email addresses, names, phone numbers,
and other personal information for future correspondence.
Add connections to your messengers to create multichannel forms.
You may also use Google Ads to gather subscribers
with highly targeted display advertising.
This feature lets you display relevant adverts based on the user’s search history,
a practice known as retargeting.
Another excellent method for expanding your audience is Facebook.
Based on the vast quantity of data Facebook collects about its users,
it enables you to display appropriate advertising in the Newsfeed and Messenger Chats.
You may also recommend that your current audience connects with you through
a different channel to revitalize your connections.
For example, with a chatbot, you may ask your Facebook audience to give their email address.
In an email newsletter, you might also propose that people subscribe to your Facebook chatbot.
There are also other methods for generating leads that rely on virality.
You may, for example, organize freebies to attract interested people and get them to join your mailing list.
Perhaps a mix of Facebook or Instagram with giveaway emails to serve the giveaways and deliver alerts.
Influencer marketing is another method for growing your audience.
This is when a well-known individual with thousands of subscribers publishes information
about your company and urges their followers to check it out.
It is a successful marketing strategy because consumers view it as a suggestion
from someone they trust more than advertising.
Step 4: Nurture leads
Lead nurturing is the process of guiding leads toward a purchase once they have initiated contact with your business.
You can do it through emails, chatbots, and social media, but what counts most is how you do it.
You must educate your audience, give value to their existence on your contact list,
and promote your business in a non-intrusive manner.
You may also request additional information from your audience in return for more tailored content and offers.
A survey email, for example, is an excellent method to engage, entertain, and nurture your readers.
Furthermore, it is prudent to provide material based on the user’s position in the buyer journey.
Depending on how near customers are to making a purchase,
gradually shift the objective of your content from instructional to conversion-focused.
Step 5: Take care of returning clients and advocates
When a user purchases from you, your connection should not end there.
In the follow-up email, thank your customer for their purchase, ask for feedback or a review, and try to cross-sell.
To encourage repeat business, give an exceptional customer experience and high-quality items.
Make loyal consumers feel like VIPs by providing them with exclusive tailored offers and unique content.
You may also encourage consumers to become brand ambassadors by providing them incentives in exchange for referring others.
Step 6: Set up marketing automation
When you’ve determined what works and what doesn’t for your digital marketing plan,
it’s time to automate procedures and improve them.
You may simply design automated email processes to send email sequences to assist subscribers at various stages,
such as onboarding, purchase, cart abandonment, and so on.
Chatbots are also an excellent tool for relieving stress on your sales and customer service personnel.
Chatbots on Facebook
Messenger and Telegram may answer frequently asked questions, assist users in booking a hotel stay,
and even assist with a job application.
Scheduling may also be advantageous.
On the one hand, you can plan SMS and online push alerts and always be prepared ahead of time,
rather than generating campaigns in a rush.
You may, on the other hand, configure auto-posting
on social media and in a Facebook Messenger chatbot.
You may use it to plan your marketing efforts.
A good digital marketing plan can do a lot for your company.
There are several internet outlets from which to select.
They all differ in terms of pricing, reach potential, usefulness, and purpose.
What you want is a well-balanced mix of channels that is tailored to your specific needs.
Whatever the channels and techniques are, we advocate not sticking to a single strategy,
especially if it does not perform as planned; instead,
give plenty of opportunity for trials and remain open-minded.
You may also contact an SEO professional at Nummero, Top digital marketing agency in Bangalore.