But, hang on, what exactly are these “ghost pages” I listed in the title? Let’s start by defining what I mean by “ghost pages.” A ghost page is a page that isn’t explicitly linked to your site’s navigation (you don’t mention it on your menu navigation, and it doesn’t have a parent page), but that a user can find by searching for that word on a search engine. Let’s say I’m selling “Incan head masks,” and I discover through the Google AdWords Keyword Planner tool that there’s a more commonly searched phrase (let’s say “Inca masks”) that I’d like to rank for. So, I could either update my main pages to fit the term, or I could leave my site as is (since I would still want to rank for the main terms I already have on my website), but build a “ghost page” that targets the more commonly searched for term. In that scenario, I could build a page on my web that only a Google search would pull up. This is a legitimate “white hat” SEO technique to use, but bear the following in mind:
- The “ghost website” can still be a useful resource for users. It should be simple to use and have a clear aim (for example, direct them to a page where they can purchase a product or contact you).
- If you simply duplicate a page and alter a few words, Google will flag it as duplicate material, and you may be penalized. To prevent this, make sure that any pages you build for users contain unique and valuable content.
- Stop the practice of “keyword stuffing.” If the word you want to rank for isn’t important or makes no sense, don’t use it too much.
If you keep those caveats in mind, I’ve discovered that this technique will help you rank for a variety of keywords that are important to your web!
DO GHOST LINKS AFFECT SEO?
You have a beautiful website with a lot to sell, but none of that matters if you aren’t getting the traffic you want. Investing in backlink SEO is crucial. If your website has a lot of high-quality links, Google’s algorithm would consider it worthy of a good rating. But what if good links die as a result of bad luck, but they still have an effect on your SEO? We’ll find out in this post.
WHAT ARE GHOST LINKS?
Links are often removed for a variety of purposes. These factors could be linked to website updates, or they could be linked to a previously existing backlink. Ghost links, also known as link echoes, are dead hyperlinks. Since the effects of the connections continue to echo even after they are removed, the term echo is used.
Experts thought for a long time that a ghost connection was no longer a factor in SEO and Google’s ranking algorithm. It turns out that even if a ghost connection is no longer active, it is not necessarily forgotten. Long after they die, these ghost links are counted and factored into Google’s algorithm. That is, a ghost connection would have little or no impact on a website’s ranking. Even after links become ghosts, Google seems to attach meaning to them. Moz conducted an experiment in which they compared the rankings of two websites (Website A was ranked #31 and Website B was ranked #11). Each site was then given 22 links. Both websites rose in the rankings, with Website A climbing to #1 and Website B climbing to #5. The ties were then cut, and only minor changes were made. Website A remained in its place, while Website B dropped one ranking. To ensure that they were having correct results, the team repeated the experiment eight times.
To prove the hypothesis, we conducted experiments on two highly competitive writing service providers, and the findings were startlingly similar. The other question is whether this is a temporary impact and whether Google can note the links are ghosts and change their rating as a result. That’s wrong. The websites’ rankings remained stable for months (at least four and a half).
THE VALUE OF GHOST LINKS
Nobody knows for sure why ghost links behave in search results the way they do, but there are some intriguing hypotheses. Google could be encouraging pages to maintain their ranking despite their ghost links if they tend to be useful to people and there aren’t a lot of people clicking on them and then returning to the search results page. According to Rand Fishkin, the author of the Moz report, Google finds ghost ties to have intrinsic value. The fact that they were there in the first place indicates that your page has meaning, even though they no longer lead anywhere. Despite their enigmatic nature, ghost links are a useful tool that can help your website’s SEO. While we’re on the topic of links, it’s also a good idea to provide backlinks to other websites, but be sure to use CiteItIn to properly backlink to any resource. It will also help you hold backlinks to other websites for as long as possible.
GHOST LINKS AND SEO
So, how does this impact you and your site? Quite a bit. The position of your website on a search engine result page determines whether it will live or die (SERP). The further down the results page you go, the fewer clicks you’ll get. In terms of clicks, there’s also a big drop-off from the first to the second result list, so one ranking place can mean a lot. As a result of those clicks, you’ll gain new followers, reviews, and customers willing to pay for your product or service. We don’t know how long a ghost connection will boost the ranking of your website. It’s probably better to see them as a one-time boost. However, they can be a very useful boost since the rise in SERP can easily lead to organic linking. While your page is being boosted by ghost links, someone who visits it will connect to it from their site or blog, giving you more permanent links. Concentrate on organically improving your link profile, because Google’s algorithm could shift tomorrow, and your ghost link-heavy website’s ranking could plummet. It’s best to behave as if this occurrence will occur so that if and when it does, your ranking will be less impacted because you’ve increased the intrinsic value of your site and its links. Of course, it’s important to avoid having your backlinks removed and being connection ghosts. As a result, when you’re writing new content to boost your site’s backlinks, use State of Writing and Through Writing to ensure that your content doesn’t get removed due to errors. Also, Grammarly is a good place to go if you’re having problems with your grammar.
Google’s ranking system is still a mystery, but we learn something new and fascinating about it now and then. The unintended results of ghost connections are an outstanding example of this. Since your website’s SERP decides whether it lives or dies, you can use every tool in your SEO optimization toolbox.
It’s difficult to determine how long your ghost links can continue to help you rank higher, so take advantage of them while you can; think less about using temporary links that are likely to become ghosts. The most important thing you can do is enhance your content and try to draw organic linking because you never know how long your ghost links will be useful. For a great result, contact Nummero, the best digital marketing agency.