What Is Organic SEO and How Does It Work?
Organic SEO, also known as organic search engine optimization, is the practice of enhancing your position in unpaid (or organic) search results on search engines such as Google, Bing, and DuckDuckGo.
Keyword research, link building, content production, and other organic SEO strategies are used.
If you operate a company, you understand how critical it is for customers to visit your website.
After all, it’s there that consumers can find out more about your products, services, and brand.
But what if you just aren’t acquiring the internet traffic you want to propel your company to industry prominence?
Although executing an organic SEO plan does not guarantee that your company will become well-known, it may and will ensure that your website ranks well in search engine results pages (SERPs), resulting in increased site traffic and revenues.
If you’re looking for similar results, keep reading to learn about the fundamentals of organic SEO, an example organic SEO plan, and how it can transform your business.
What is organic SEO and how does it work?
Organic SEO is an internet marketing approach comprised of smaller sub-strategies such as keyword research and link building that help your website rank at the top of unpaid, organic search engine results pages.
What is the significance of organic SEO?
Because 75% of searchers don’t even go past the first page of results, organic SEO is important in organic marketing.
If your website isn’t ranking well, you can bet it won’t get any traffic, which means it won’t be able to generate sales or leads for your company.
All you have to do now is begin optimizing your site for organic SEO.
What is the price of organic SEO?
Organic SEO costs are determined by a variety of factors, including the aggressiveness of your plan and the price model used by your SEO business.
Companies will invest $1500 to $5000 each month on average.
The hourly pricing for organic SEO consulting services ranges from $100 to $300.
The link between Google and organic SEO
Let’s take a look at how ranking works, as well as how organic SEO and Google are linked.
Before we can discuss organic SEO, we must first comprehend Google and why it is so vital to your organic SEO approach.
As a search engine, Google has a significant amount of responsibility.
The fundamental purpose of the most popular search engine is to guarantee that when a user enters a search query, it delivers the most useful and informative results possible.
Google wants its search results to be all-encompassing resources that match users’ search intent — the information they’re looking for while searching online.
Not only that, but Google is concerned about the experience its users will have on a website, therefore it considers factors such as a website’s user experience, page speed, and dwell time.
All of these site criteria have a significant impact on organic search rankings and the placement of your site in SERPs.
What is organic SEO and how does it work?
If Google’s main purpose is to give the best possible results for consumers, organic SEO’s goal is to produce a website and content deserving of a high position on Google.
It’s critical to employ organic SEO if you want your website to rank well in SERPs.
An organic SEO strategy is a collection of tactics that work together to increase your website’s performance.
Among the organic SEO tactics are:
- Keyword research is the process of determining which keywords you should target for your website to appear at the top of search engine results pages (SERPs) when people search for keywords and phrases related to your business.
- Content creation: Create various sorts of content for your organic SEO strategy to target important keywords.
- Creating an internal linking profile: Ensure that your site pages have links to other pages on your site so that search bots may crawl and scan it properly.
- Adding multimedia to content: Adding visual components to your site pages, such as photographs, infographics, and videos, can interest visitors and encourage them to spend more time on your site.
Ensure that your website is simple to navigate and appealing to the eye:
- Simplifying your site’s navigation so that users can locate information quickly and easily, ensuring that your buttons and forms load properly, and changing your site’s look are all things to consider.
- Optimizing page load time: To avoid customers from abandoning or bouncing from your site, make sure your pages load in under two or three seconds.
- Using image alt tags: Using code to add descriptive text to your photos so that Google can figure out what they are and how they connect to the content.
These approaches work together to appeal to Google’s ranking system, allowing you to rank better in the SERPs.
Step-by-step organic SEO plan to improve your SERP rankings
Now that you’ve learned what organic SEO is, you might be wondering how to apply it to your company.
Let’s take a look at a five-step organic SEO approach that will get your website in good standing with Google.
You might also want to think about these organic SEO recommended practices.
First, do some keyword research.
Keyword research is critical – in fact, some would argue that it is the foundation of a successful organic SEO strategy.
Use a tool like keywordtool.io to find important keywords for your business and industry while conducting keyword research.
Begin by typing in keywords that are relevant to your products or services.
You may then examine variants of those terms, as well as their search volumes, competitiveness, and CPC value.
When it comes to identifying successful keywords, the secret sauce is to choose phrases with high monthly search volumes and minimal competition.
You should target a variety of short-tail and long-tail keywords when picking keywords.
Short-tail keywords, such as “ice cream cake,” are more generic.
Long-tail keywords are phrases and keywords that are more specialized, such as “chocolate chip hand-dipped ice cream.”
As you can see, these keywords have quite varied meanings and attract various types of searchers.
If you own an ice cream shop and develop a page for the keyword “ice cream cake,” you’ll have a difficult time ranking for that term in search results.
Why?
Because there are hundreds of other ice cream parlors competing for the same term.
As you can see, the term has a lot of search traffic, but it also has a lot of competition.
If you develop a page that targets the long-tail term “chocolate chip hand-dipped ice cream,” on the other hand, you’ll have a lot easier time ranking because not every ice cream shop will publish content about that product.
The search volume is substantially smaller, but the competition is also a lot lower.
Do you see why keyword research is so crucial?
Step 2: Write content that focuses on your most relevant keywords.
It’s time to start writing when you’ve picked a list of keywords that will successfully target your audience.
To get top organic rankings, Google rates this material in search results, hence, as previously said, it must be useful and valuable to readers.
To target your keywords, you may publish a range of content kinds.
A blog, for example, helps you to post a consistent stream of new information, which Google adores.
Long-form material, which is often more than 2000 words long, is another option.
Long-form material is also favored by Google since it demonstrates that you are an authority on the subject.
Whatever type of content you create, you should aim to present consumers with the most relevant information regarding your target term.
Step 3: Enhance your content using multimedia.
Including multimedia in your article is one of the most crucial organic SEO recommendations.
Multimedia may appear to be little, yet it is far from that.
In reality, there are several advantages to incorporating multimedia into your material.
To begin, we’re talking about photos, infographics, and even movies when we say multimedia.
This type of material is useful for breaking up big walls of text and keeping visitors on your page interested.
How does multimedia, on the other hand, help your organic SEO campaigns?
You can keep people on your website for longer if you keep them interested in your pages.
Dwell time, or how long people stay on your page, is a crucial Google ranking element, as we noted before.
Any small change to your page that keeps people on your site for longer adds another second to your overall dwell time, which boosts your search rankings.
Step 4: Improve the page speed of your website.
Page speed is another important Google ranking criterion, and for good reason.
Remember how we stated Google wanted to provide people with the best possible results?
Think about it.
If your website takes longer than three seconds to load, more than half of search engine users, or 53%, will abandon it.
Even though this sounds like a rapid speed, it’s not unheard of in today’s modern world.
When it comes to improving your page speed, here are a few organic SEO methods to consider:
Compress your photos:
While large images look great on your website, they might slow down the page load time.
Use a program to compress your photographs while maintaining their quality.
Reduce the number of redirects on your website:
If your website has a lot of redirects, the server will have to look for two different pages: the redirected page and the page to which it is being redirected.
Browser caching: When visitors visit your site, browser caching saves website resources on their local computers.
Because browser caching “remembers” resources rather than downloading them again as users navigate your site, this frees up space for your pages to load faster.
These are just a few options for dealing with poor website loading times.
Conclusion
Do you want to reap the advantages of a personalized, organic SEO approach right away?
You might be hesitant to take on the task if you’re feeling overwhelmed after reading our five-step approach procedure.
Don’t be concerned.
Although you can do organic SEO and paid search on your own, it’s a massive undertaking, so we typically recommend hiring an organic SEO company like Nummero, the best digital marketing company in Bangalore with the best internet marketing services including social media management, PPC ads, website development, and so on.