What is the Role of SEO in Lead Generation? | Nummero

A large part of SEO  in lead generation is having meaningful conversations with prospective customers. This can be done in several different ways.

Search Engine Optimization (SEO) and lead generation are marketing terms that overlap, but are very different. It must be difficult, as a business owner to figure out where to put your focus. Both are important from our viewpoint. But the relationship between the two and how your company matters are not always as clear as the nose on one’s face.

Before we explore how these two can complement each other, let’s take a look at what they actually mean.

What is SEO?

SEO is the process of improving the visibility and traffic of your website via organic or free search results on search engines. It is the practice of refining web pages to improve your ranking on the search engine results page. The ultimate goal of SEO is to increase website visibility so you can bring in the right people via search engines. SEO,

Improves visibility and ranking

Increases organic search engine traffic
Give more visibility and makes your product or service as trustworthy in the user’s mind

What is Lead Generation?

Lead generation focuses on capturing the interest of consumers in your product or service with the ultimate aim of procuring sales. It is an essential process for business-to-business (B2B) and business-to-consumer (B2C) companies. Lead generation,
Supports healthy business growth
Attracts qualified leads
Offers a transition from consumer to customer

Now that you know that SEO and lead generation are different, let’s see how you can link them together to create more traffic and leads while creating a sales pipeline.

Why is SEO a Perfect Fit for Lead Generation?

Let’s say a company has switched to a work-from-home setup due to the COVID-19 pandemic. The company’s HR manager is unsure of how to assist staff in such a situation to collaborate on projects. she, therefore, performs a Google search on terms such as “work from home collaboration tools” and “remote business collaboration tools. She then stumbles on a blog named “Effective Tips for Using Remote Work Video Conferencing.” Her organization has no solution for video conferencing in place. So she clicks on the blog and discovers a segment with an additional guide about how Zoom helps with remote work collaboration. She clicks on the additional reference that explains the importance of Zoom and reads it. Then she further explores Zoom-related content like videos and how-to guides. The HR manager subscribes the whole business to Zoom while reading content about Zoom’s incredible third-party publications and on Zoom’s website. The HR manager has entered the Zoom lead funnel. Backlinks from trusted sources combined with Zoom’s website content helped an HR manager to make a decision. This is how SEO can affect lead generation.

SEO vs. Lead Generation – The Best of Both the Worlds

Having worked with many clients, our digital marketers also believe that combining SEO and lead generation resulted in generating more leads and also getting.

How does SEO help with lead generation?

In a nutshell, here’s how it helps.
Helps you rank for business-related keywords you want to target
Potential customers will find your content via organic search results
If the content meets the needs of your target audience, you will have the opportunity to convert the ordinary visitor into a lead, and eventually, make a sale
SEO can serve as a funnel into your website that brings in a stream of leads. Overall, it will make your website one of the best resources for generating leads.


To modernize your lead generation activities, you can use SEO techniques along with supporting videos from industry experts. To help you land in a win-win situation, all the strategies listed in our blog will turn the tables for you.

Remember, SEO is a strategic marketing technique that many B2B and B2C businesses employ. Give importance to the basic SEO tactics and consider using the latest ones outlined in our blog.