Creating an excellent website is one thing, but driving traffic to the site is another.
As you’ll already know, program optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website.
With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving an outsized amount of traffic to your website.
The first listing on Google gets 33 percent of search traffic, while the 10th only gets 2 percent.
Whenever the term SEO is mentioned, a really important question comes up – which is better: Manual or automated SEO?
Manual Vs. Automated SEO
With the thousands of SEO software and SEO platforms within the digital marketing world,
it’s become quite difficult to decide whether to hire an SEO agency or use the available SEO platforms. Most of those
SEO platforms and software can do anything related to SEO like keyword research, social bookmarking, directory submission, blog commenting, forum posting, and more.
Manual SEO involves a private or team of SEO experts implementing the various on-page and off-page SEO strategies into a website by hand.
Automated SEO, on the other hand, involves the utilization of software (or SEO platforms like posirank.com) to implement SEO strategies into a site.
Unfortunately, most people tend to dismiss the word automation as meaning it has to be spam – this is a common misconception.
To help you determine which manual and automated SEO is better for your website, we’ll have a glance at the pros and cons of each approach.
Advantages of Manual SEO
Although it is often tedious and time-consuming, manual SEO features a few advantages, which you would like to consider.
Here are a number of the pros of using manual SEO (both on-page and off-page SEO) on a website:
You have 100% control over your search engine optimization strategies.
You can certify that an SEO task has been handled according to plan.
With manual SEO, you’re able to improve your off-page SEO by handpicking backlinks.
You can choose where your site is linked from – the quality of those sites and the quality of content surrounding the backlinks.
Cons of Manual SEO
The following are some of the reasons you should avoid manual SEO at all costs:
Manual SEO is extremely time-consuming. An SEO expert/assistant can take hours to submit 10 websites to look engines.
It involves a high-level dedication and energy on behalf of your SEO team. This dedication might be channeled to areas that cannot be automated.
It isn’t cheap. Since the tasks are manual, you’re forced to hire a big team of SEO experts.
It is utterly slow. Manual SEO strategies take plenty of time to implement. Within the fast-changing SEO world, each day wasted could lead to huge losses: the opportunity cost of missed traffic.
For large websites (with thousands of pages), doing SEO manually would take you years.
Advantages of Automated SEO
Automated SEO is the use of fully or semi-automated SEO software or platforms to implement SEO strategies with little effort on your part.
The following are some of the reasons you should consider automating some of your SEO tasks:
Automated SEO is sort of economical. it’s relatively cheaper, not to mention faster, to finish SEO tasks automatically than manually.
You can easily handle tedious and time-consuming tasks like site audits. you’ll check for broken links or keyword density, tags, and Meta content in large websites.
You can get accurate and up-to-date data on your keywords rankings.
It becomes quite easy to research your competitors’ backlinks, keyword density, tags, and Meta content and therefore replicate what is working.
Automated SEO allows you to schedule SEO tasks, which saves you time.
You won’t have to hire a huge SEO team, thus increasing your ROI.
Cons of Automated SEO
When not used properly, SEO software can create inferiority backlinks. The inferiority backlinks can get your site penalized.
Most SEO software specializes in quantity over quality, which could lead to problems in the long run.
Most links created through automation can never be a source of the traffic to your site.
Whichever you select, it’s important to think about your options carefully. you would like to feel confident that you’re making the right choice for your business both in the long-term and short-term and not just choosing the cheapest or easiest option.
You will likely find that a mixture of both automated and manual SEO will work for you and will be dependent on the tasks at hand. A successful SEO campaign should built out over time where far-sighted decisions can pay dividends in the long run.