Why Content Marketing Is Important For SEO? | Nummero

There have been numerous debates about which aspect of SEO is the most significant. After hours of debating, the answer is simple: “Content marketing.”

Since search engines cannot see photographs or videos, comprehensive information about the website must be provided in text form. Individuals often devote the majority of their time to the design of a website so that they do not have to devote as much time to the content.

Without a doubt, the appearance of the website is critical, but the content is what will ultimately engage and retain the reader’s attention.

Good content is well-structured and regularly updated, such that customers are compelled to return to the website/blog to read new content.

Reasons for content marketing being important in SEO are:
Keyword research

We need to learn what the target group is talking about and what they want. The business data should be used to figure out what we should write about, what the customers want in the product, and even what information is missing from the web.

The entire content creation problem is solved if this is understood. For example, when the Oscars were broadcast live on TV, people who were getting updates from the internet would have used keywords like Oscar live, Oscar update, or Oscar 2017.

As a result, blogs and bloggers could use those keywords to optimize content search so that their website or post appears at the top of the search result pages.

Internal linking

Internal links are usually internal links to other articles or external content that provide relevant data or other useful information about the subject. For example, there is a blog called Ariel Share the Load, and an external connection has been given to verify the research conducted on men and their perceptions of laundry as a woman’s work.


Navigation is used to build the whole user experience. The user should be able to quickly move from one page to the next.

Navigation becomes simpler for them when the content is well-structured and short, with internal links. For example, if a user is on the Amazon landing page and types Hairdryer, the results are shown to him, making navigation easier.

As a result, more people will visit the website, and their SEO will improve.

Voice search

Voice commands are used to conduct billions of searches per year, and the number is growing by the day. Since people do not talk in the same way we write, this growing trend will affect keyword optimization. This will have a significant effect on SEO because everyone expects a system to have a single correct response. As a result, in this situation, quality content that offers the most detailed and readable response becomes critical.

Progressive web-apps

Users enjoy progressive web apps because they are interactive, dependable, quick, and convenient. Increase the degree of interaction with consumers through an app-like interface to improve SEO efforts on these applications. Users of the Flipkart app, for example, are more engaged than users of the Flipkart website. Since some deals are only available to app users, this type of content boosts user interaction.


A specific title that applies to the content of the post can be used to maximize the number of visitors to a particular site. A long-tail keyword should be used, but the title should not include just the keyword. For example, how can you make the most of tagging on Facebook? A captivating summary that entices visitors to click. For example, to increase traffic to a Facebook page, learn how to use tagging.


The king is the material. We don’t need more content in general; instead, we need better-optimized content that engages customers and directs them to the information they seek.
Nummero is a one-of-a-kind digital marketing agency in Bangalore that combines ingenuity with practicality.

We provide a wide range of services, including SEO, SEM, SMM, Complete Digital Marketing, Website Design and Development, E-Commerce Solutions, Content Management Systems, and other IT projects.