Why Is a Good Logo Necessary for Your Small Business? - Nummero

Let’s get one thing clear: your logo and website are not your brands. 

Your brand is the sum of people’s experiences, perceptions, and reputations of your services. 

Branding refers to the steps you do to develop your brand (strategy). 

And a brand identity is the physical manifestation of your brand (logo, typography, colors, etc).

However, your logo is essential to your company since it represents ownership, quality, and ideals. 

It’s etched on your goods, business cards, website, social media, and, most importantly, in your clients’ brains.

Your logo is likely to be one of the first experiences customers have with your firm, and it’s your chance to make a good first impression, demonstrate that you provide a high-quality service, and visually communicate your mission.


What are the different sorts of logos?



The term “logo” refers to all of the markings that represent your company. 

Logos are classified into five types. 

A wordmark that consists of a single word or word, such as FedEx or Coca-Cola. 

A letter mark consisting of merely one letter or an abbreviation: 

Consider the two C’s in Chanel or the A in Adobe. 

There is a logomark that merely comprises a symbol: 

Consider the Nike swoosh or Apple’s logo for Mac products.

Then there’s an emblem, which is a wordmark,  or logomark within a design-essential shape: 

Examples include Harley-Davidson MotorCycles and the NHL logo. 

The fourth kind is a combination mark, which consists of a symbol plus a wordmark or a letter plus a wordmark.

All of the symbols that represent your organization are referred to as a “logo.” 

There are five sorts of logos. 

A single word or word used as a wordmark, such as FedEx or Coca-Cola. 

A letter mark made up of only one letter or an abbreviation: 

Take a look at the two C’s in Chanel or the A in Adobe. 

There is a logomark that is only a symbol: 

Consider the Nike swoosh or Apple’s Mac product logo.


Then there’s the emblem, which is a wordmark, lettermark, or logomark contained within a design-essential shape: 

Harley-Davidson MotorCycles and the NHL emblem are two examples. 

A combination mark is a combination of a symbol and a wordmark or a letter and a wordmark.

Because Nummero is a tiny company with little brand awareness, we developed our company logo as a combination mark. 

It enables the usage of an icon in social media, as well as favicons and the wordmark in other places.

What characteristics distinguish an excellent logo?


An excellent logo is relevant to your business or service and has a professional feel to it. 

When it comes to professional services (as opposed to products), simpler is typically better. 

We frequently develop wordmarks or typographical logos for customers since that is all they require.

It is aimed to set you apart from the competition and generate brand loyalty. 


It is imbued with meaning.


Because your brand is formed on your company’s belief system, fundamental values, purpose, goal, and vision. 

Not your logo is what people remember and tell their friends about.

Nobody cares about your logo (except for graphic designers, or those with an eye for design). 

What customers truly care about is their experience with your service and the message your brand promotes. 

A well-designed website not only appears professional on the surface, but it also represents something deeper.

Why does your company require a logo?


A well-designed logo establishes trust by verifying your professionalism and encouraging consumers to stay.

It informs prospective clients on who you are, what you do, and how it helps them. 

It conveys to those who have no prior information or experience with your company that you produce an excellent job.

People will surely mistrust your ability to supply your products and services if your logo appears amateurish. 

Have you ever clicked the return button or chosen one firm over another merely because they appeared to be more legitimate? 

People make rapid decisions, and poor design causes people to leave.

Create a distinctive logo that will stand out to customers, ensuring they remember your business and foster favorable connections with you. 

Logos have a profound symbolic meaning that is linked to people’s memories and emotions.

Let’s take a look at Nike as an example. 


The swoosh is nothing more than a swoosh. 

The connection we have to that emblem, however, is entirely related to their idea of making the world a better place via running. 

That compelling notion formed their brand, and their logo conveys it, allowing their company to prosper. 

Your logo should accomplish the same for your company over time and with persistent brand promotion.

Invest in the design of your logo. 


It is the most important factor in building your trust and attracting customers.

How does one go about creating a nice logo?


To rapidly connect with your audience, your small company logo should be straightforward and simple to understand. 

It is critical to keep your logo basic so that it may be used across numerous media channels and is effective at any size.

Unlike major corporations, most small brands do not have years of brand recognition that people identify with your company, nor do they have a significant marketing budget to assist consumers to understand what your company does. 

As a result, your logo must convey who you are and what you do in an instant.

When it comes to reducing your brand to a single mark, there is a lot to think about from idea to roll-out. 

A superb small company logo, on the other hand, simply requires three things:

Excellent font, muted colors, and a striking visual aspect. 

Check out our logo designs; most are simple and use vivid colors, but not all.

The select typeface that reflects your ideals.


In developing a logo and brand, the choice of fonts and how they are ordered is just as significant as the use of color, imagery, or graphics. 


Because people correlate the appearance of a word with what it says to decide how they feel.

Emotional connections are elicited by strong branding. 


You want your font to pique people’s curiosity, build trust, and inspire optimism. 

Typography is a technique for instilling such sentiments in individuals without their being aware of it.

Typography is utilized to convey voice tone and personality. 

Choose the font that fits your company’s values, whether they are beautiful, historic, quirky, or futuristic.

Typography, like furniture, should be both visually beautiful and practical. 

Your typeface choice is important since it affects the user experience.

Make certain that your company’s name is clear and readable. 

Consider how your logo will be used: for example, it might appear on screens, business cards, letterheads, signs, and packaging. 

It must be readable both from a distance and up close. 

And, if your logo includes a visual element, make sure your typography complements the symbol.

Consider if your font provides an acceptable degree of representation, communication, and visual appeal. 

If your answer wasn’t a resounding yes, it’s time to rebrand.

Choose your colors wisely.


The color of your logo affects how it is seen and has the potential to influence purchase choices. 

Color elicits emotions and conveys meaning

Color, when applied consistently across your marketing, boosts brand awareness by up to 80%.

The appropriate colors are determined by your industry and target market. 

You’ve probably noticed that certain industries use specific colors. 

Blues, for example, are commonly used by banking companies because they convey security and dependability. 

Blue is used by brands to instill trust in their products and services.

Choose your colors depending on the emotions you want your customers to feel and the actions you want them to take. 

Consider human psychology, society, trends, and the surroundings.

The color of your brand should convey a narrative. 


It should express your ideas while being distinct enough to avoid being mistaken with others in your industry.

The most effective companies use a limited color palette of no more than three primary colors. 

They also employ plain colors instead of gradients. 

The color appears differently on screen and in print. 

Make certain that your colors can be reproduced correctly (Pantone, CMYK, RGB, Hex).

Make use of a basic iconic piece.


Although 72 percent of the top brand names are made up of words or acronyms, those names use typography to build an image in someone’s head. 

Graphic components, symbols, and icons can all used in the same way.

A visual element adds intrigue and helps your logo stand out. 

It must capture a consumer’s attention for 10 seconds for them to remember it and form an opinion about it.

Some designers make this by changing text or adding an illustrated symbol that may  used alone in specific instances. 

Make certain that all of the artwork is unique and not based on clip art. 

A visual association will form over time and with frequent use.



Design is important, and you require it! 

Particularly if you want people to give you money and tell the rest of the world about you. 

When you invest in your branding, you give your small business the ability to succeed.

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