Why is Brand Storytelling Important in Digital Marketing?

Whether you are in marketing or not, there is no doubt that you have heard more from industry professionals and brands focused on storytelling.

The practice of brand storytelling has been around for a while. You probably know of many companies with great stories that reflect their brand values or mission.

Digital storytelling is something that marketing and organizations need to be more focused on than ever. Digital storytelling is changing the way audiences and buyers consume information. People can cut through the digital noise faster.

 

What does digital storytelling mean?

 

Digital storytelling, if we are going with the formal and traditional definitions, is how everyday people use digital tools to tell a story about their workplace experience.

These digital stories combine marketing and communications elements to create compelling stories.

This modern brand storytelling is called. Stories about your brand will attract customers’ attention and draw them to you.

Brand storytelling is about telling stories that make your brand more relatable and human and show what your brand stands for. Digital sharing is key to great storytelling.

Digital storytelling was originally a term that was used to describe film-making. This has now been extended to include marketing, advertising, and promotion by companies and their marketing teams.

Digital storytelling is a powerful way to reach people via the internet, whether it’s through social media, digital ads, or mobile platforms.

 

Why Digital Storytelling is Essential for Marketing  

 

Marketing and branding should have a purpose, mission, or story. This is not a revolutionary concept, but it shouldn’t be surprising to those in these fields. Marketing often overlooks the power and importance of storytelling beyond the brand aspect.

Storytelling is the ability to share an authentic human experience via social media. This makes it stand out from all the fake advertising.

Paid ads can tell a story but rarely provide a positive employee experience. Blog posts and other content should also be focused on storytelling.

Marketing teams will be involved in each of these areas, but it is the content of marketing materials that storytelling plays a greater role. Here’s why.

 

Marketing jargon doesn’t connect 

 

Marketing copy that is standard and well-known doesn’t resonate with people as it once did. People became overwhelmed with ads and information as digital technology grew. Our brains have been trained to scan the information and ignore what is boring and repetitive.

Although the mid-century Mad Men slogan is still trendy (and perhaps necessary depending on the medium), it comes across as stifling, uninformed, and never suffices.

It is essential to be creative and sincere in your marketing. This will help you stand out and grab our attention.

Your target audience should be able to tell the story of the problem that your products or services solve. These values and missions can be vast and complex (and sometimes abstract), but they’re best communicated by a specific topic and the story that they need to tell.

 

Empathy wins in marketing 

 

Empathy is a concept that allows you to place yourself in the shoes and experiences of your customers and target audience.

Instead of pushing for direct sales in marketing campaigns, create value by first considering the needs and wants of your audience.

Digital empathy redefines the golden rule of marketing: instead of saying, “Do unto other people as you would like them to do unto you,” Dr. Helen Fischer now says: “Do unto other people as they would do unto me.”

Empathy and branding in digital marketing services are vital ingredients in content creation. They are more likely to share and respond to your content and become customers.

 

Get rid of the hard sell 

Advertising, marketing, and aggressive selling are sometimes the best moves (i.e., Although remarketing is sometimes a good idea, it’s not the best way to make a first impression.

Consider how you feel when you meet someone for the first time. Do you instantly pitch a product? I hope so!

Instead, you ask their questions and then tell your story to them, getting to know them personally. This is digital storytelling!

 

Builds brand trust 

 

There are many different types of digital storytelling, depending on the goals and audience. It is important to build trust between your brand, the consumer and your company.

There is no connection between the information and general marketing content. It can read like copywriting or feel like a sales pitch, and that’s it.

Storytelling begins with empathy. It hits the pain points and shows you the value of the company, product or service.

People want to feel valued, and your product or service should reflect their best interests and values.

You should be focusing on your stories 

 

It is important to have multiple narratives, not one single narrative.

Your brand story will have a central premise, but your marketing can take on different levels. Each level offers unique perspectives.

You have a story about the company and its mission. However, your marketing strategy should allow you to reach out into other digital stories that offer a unique experience for the target audience.

Although there are many options for your company to go in certain directions, your company’s vision is unique.

You could, for example, have a different story for each buyer persona to make the marketing more personal. All these stories must be connected to the brand’s overall story.

Showing is better than telling

Although your company, products, and services may have many important attributes, you should avoid giving vague information or giving out rote pitches in the hopes of generating sales.

Telling is not the same as showing value to your brand.

 

People are used to hearing the advertising jargon and bragging about how great our product/services are.

This is why your marketing gets completely ignored or totally tuned out 99 percent of the time. It is not relevant; it doesn’t connect and can feel like spam, which adds to the digital noise.

It’s not enough to just create random content for marketing and hope it sticks. Digital stories allow you to create a story and connect with your viewers.

People will pay more attention to what your company, content, or product is like if they can see themselves in it.