Why Is Your Social Media Website Traffic So Low?
For this customer in the women’s health business, we generated over
$250,000 in sales using Facebook and Instagram advertisements.
Using social media advertisements, we generated over $10,000 in income for one beauty client.
We also used Facebook advertising to drive over 380 website conversions for this alliance.
We know a thing or two about increasing website traffic (and, ultimately, your intended action)
with social media advertisements.
So, what’s the deal with your poor social media web traffic?
Today, we’ll show you how to analyze your social media advertisements and generate
the website traffic you’ve been searching for.
So, if you want to learn how to get large website traffic through social media, let’s get started!
#1. Research the different social media platforms
According to a survey performed by Search Engine Journal,
the top social media networks for delivering the most website traffic were:
Facebook, Twitter, Linked In, and Pinterest is all examples of social media platforms.
Does this imply that we believe they are the social media networks you should be using?
No, not always.
Instagram, for example, isn’t on that list, even though we know from experience
that Instagram is a significant source of website traffic for many of our clients.
What works for one business may not work for another,
so you must determine where your target audience spends the majority of their time.
Make certain that you:
Investigate the demographics of the various social media sites,
determine which is the most popular with your target audience,
and begin investing time on that social media network.
If you haven’t already, familiarise yourself with the platform,
the tone and style of what people publish on the app, the overall tone of voice, and so on.
To gain the maximum traffic from social media, choose
the social media site with the greatest pool of your target demographic…
…so begin by exploring the various social media sites with your company in mind.
#2.Research your target audience
You’ve identified which social media site your target audience uses the most.
It’s now time to determine what your target audience responds best to on that platform.
What are they most interested in?
Spend some time on the site identifying thought leaders and top profiles in your field.
This may include rivals or accounts with huge followings who share your target audience.
Examine the posts from the accounts with the most likes and comments.
This will assist you in developing a subject map of ideas for
what your audience is interested in as it relates to your industry.
After a period of analyzing these accounts and their participation,
your audience’s goals and pain points should become obvious.
Next, read our Digital Marketing For Beginners essay to learn more
about determining goals and pain areas.
Here, researching your target audience will help you prepare for the following stage.
#3. Post free valuable content first
To attract people to your brand and persuade them to follow you,
you must provide them with as much value as possible.
You’ll also know what sort of material is beneficial to them if you’ve identified
their goals and pain areas.
This should come first before you bombard them with CTAs and advertisements.
It all boils down to the broad picture of your marketing funnel.
You must first acquaint them with your brand before asking for a sale.
As a result, awareness and engagement are at the very top of the funnel.
If you’re paying for social advertisements to be sent to a cold audience
that has never heard of you before and isn’t getting any results,
That might be the reason for your low social media web traffic.
According to a recent poll, 81 percent of customers stated
they need to be able to trust the brand to buy from them.
And most small companies don’t gain trust after viewing only one advertisement.
That’s why you want to start by giving them excellent information at no risk or cost…
…to acquaint them with you and make them more inclined to visit your website afterward.
In our case, that looks like us providing free marketing advice and techniques to you on our blog,
YouTube channel, and social media channels.
For an internet fashion business, this might be entertaining
Instagram clips showing an outfit of the day made from the goods you offer.
You just want to give value consistently.
And when you create this material, you may find yourself wanting to update more frequently.
But here’s a word of caution: don’t just post after post.
Only share something truly interesting to people.
If you make a lot of posts and no one engages with them,
the algorithm on any social media platform will typically reduce your organic reach as a result.
And organic reach is generally rather modest, to begin with.
#4. Determine your end goal
This step may appear to be out of place at this point.
Shouldn’t you,
for example, establish your goals before you begin marketing?
Yes.
But what we’re talking about here is figuring out what you want to achieve with your social media.
What is the ideal outcome you would want to see from them?
Do you want to witness direct sales generated by social media?
Do you want to see lead form completions as a result of it?
Or do you gauge your social media success based on your followers’ awareness and engagement?
Now, we’re going through how to boost your online traffic
via social media in this piece, so we’re assuming that’s your aim.
But what do you want them to do next?
You need to sort this out now so that your message is obvious
to your audience when you send advertising to them and ask them to click on your CTA.
Okay, let’s get to the last thing you need to accomplish before we start delivering social media traffic to your site.
#5. Nail down your offer
You know what you want your website visitors to do when they arrive at your site, but what will bring them there?
What would be a compelling reason for them to visit your website?
The answers to these questions will vary greatly from B2C to B2B, and from industry to industry.
The usual solution, though, is a lead magnet.
A lead magnet can take the form of a free trial, a coupon code, a free ebook, and so forth.
Ideally, you want to entice social media followers to visit your website s
nce they will receive something of value for free if they do.
If you’re a B2B, check out our B2B Marketing article for a long list of lead magnet ideas.
If you’re B2C, a discount code will suffice most of the time.
However, a good suggestion is to make the discount code relevant to the platform they’re on,
so they believe it’s time-sensitive or special to them.
Consider the following scenario: you operate Sally’s Garden Shop,
where you sell gardening supplies, and you’re running Facebook advertising.
Your promotional code may be SGSFacebook10 (or whatever the percentage off is as the number).
As a result, when someone is reading through Facebook,
they are more likely to click immediately away or, at the absolute least, capture it for later use.
This is because they believe the discount code is particular to their Facebook scrolling behaviour.
…and they don’t want to miss out on the deal.
Whatever your offer is, you should finish it now so you know
how to build your advertisements and what to focus on.
So, with that out of the way, let’s go on to the next stage.
#6. Run paid ads on social media
On the backend, each social media site has its advertising platform.
Facebook has one that works for both Facebook and Instagram, as does Twitter, Pinterest, Linked In, and so on.
One of the reasons so many individuals have drawn toward these ad platforms is
that organic reach on social media has decreased over time.
You can’t drive as much traffic to your website naturally as you used to.
As a result, advertising expenditures increase the reach of your content,
allowing you to get an ad or post in front of more eyes within a certain target demographic.
It’s vital to understand that different advertising platforms provide distinct ad campaigns.
Most goals are shared through Facebook and Instagram.
It’s critical to choose the proper campaign for your ad platform
because campaigns optimize for their objectives.
This implies that if you choose the conversion campaign,
Facebook will show the ad to people in your chosen audience who are likely to convert.
If you select the traffic campaign, Facebook will show your ad to individuals
who are most likely to click on your link but will not go any farther.
As a result, you’ll seldom see us select traffic.
If the aim is online sales or lead form completions,
we nearly always choose the conversion target.
But if you’re doing everything else on this list, running advertisements, and thinking,
“Man, I’m still not getting a lot of traffic from my social media”…
…then selecting the incorrect campaign is one of the ad errors you might be doing.
And if that fits you, we strongly advise you to read our post on Instagram Ad Mistakes.
We go through 11 ad errors that might be costing you extra visitors and conversions.
And, while the video is about Instagram ads, the bulk of
the faults on the list apply to every digital advertising platform.
So read it next, and then we’ll go on to our final stage.
#7. Keep on keepin’ on
Once you’ve got your advertisements up and running and you’re starting to see some regular results, you’ll want to keep up the good work.
If you’ve discovered what works, keep doing it.
And do it on both the initial social media site you began on and additional channels that may have had the next largest demographic numbers.
The key to maintaining your social media traffic growth is to:
To be successful, do more of what you know, and constantly refine your efforts around the aspects that are working.
That’s all we’ve got for you today.
Conclusion
If you’ve ever questioned why your social network site traffic is so low,
the following methods will help you address the problem.
You can follow these guidelines on your own, or Nummero can assist you if you need it.
We provide a wide range of social media marketing services and can help your company experience amazing results quickly.
Please do not hesitate to contact us today!
We are the top digital marketing agency in Bangalore.