So you’re wondering why SEO isn’t working for you and your website, aren’t you?
Have you not heard?!
SEO is no longer relevant!
It’s dead as a result of all the horrible jokes about it.
Of course, SEO isn’t dead, but there are a few reasons why it may not be working for you and your site.
We’ve compiled a list of the most common reasons why your SEO might not be working for your website.
Let’s go through them and see if anything jumps out at us.
When people think SEO has anything to do with magic, what they really mean is that it’s really complicated.
To completely describe how it works, I’d need many extremely long essays.
Yes, it refers to the user experience, link profile, content strategy, referral traffic, or marketing efforts.
And all of these SEO activities may appear to be quite complicated.
However, in some respects, SEO is simpler than you would imagine.
In a nutshell, it is the combination of factors that makes a website the best result for a specific term, in the sense that it meets the user’s goal.
Sure, it follows a set of criteria, but it also considers past data in the SERP, and machine learning has made things a lot more difficult since Rank Brain became involved.
It’s difficult for us humans to keep up with how Google determines what makes a web page ‘the greatest one.’
At this point, I’m not sure that the creators understand how things work anymore.
Sure, SEO and digital marketing professionals like Neil Patel and Brian Dean are always experimenting with new tactics and modifications, but one thing is certain: they haven’t stopped publishing!
So we know that Google is attempting to rank the best page.
But what exactly does that mean?
Is it referring to the page with the most targeted keywords?
Which page has the most links?
Which page has the most content?
Who wins the top organic results on Google?
Assume you want to rank high in search results for a highly competitive eCommerce term.
Well, if your offer isn’t good enough, you’re not going to get it.
If you want to rank for “shoes” but just have three goods in your store, you’re not going to get very far.
I’ve seen sites pump out terrible links and race to the top, only to crash and burn a short time later because they failed to match their users’ expectations.
Another thing to consider is that your business kind should be compatible with SEO.
Furthermore, if you want a speedy turnaround and are just starting started…
SEO may not be the best channel for you; instead, consider PPC advertising or social media remarketing.
However, it isn’t always a case of SEO against PPC.
They usually complement each other nicely.
The more the expectations, the greater the disappointment.
You must set realistic goals if you want to be content with your outcomes.
Even if you use solid SEO strategies, you won’t be able to outrank a powerful competitor’s online presence with thousands of links, a limited budget, and no scalability.
In certain circumstances, the competition as a whole may be well out of your league.
That is when you must delve deeper to identify keyword chances that are simpler to rank for
You should continue to work on SEO as soon as feasible but start small.
Before declaring that SEO does not work for you, look for keywords with low competition and work your way up.
Sometimes you simply have to be a little more patient.
Some may promise that they can get you to the top of the rankings in the first month.
It’s most likely untrue, and you should avoid them.
If it’s a new website, it may be as simple as the first few pages being indexed.
So, if you’re not quite at the place you want but have risen in the rankings since the previous month, simply give it a little more time.
You’re heading in the correct direction.
If you want to learn more about why it takes so long to rank in Google and other search engines, as well as what you can do to expedite the process,
You CAN have great aspirations.
But only if you have the correct funding.
If your budget is too limited, you may not be able to do what you desire, and you may conclude that SEO does not work for you.
SEO covers things like having a decent server, resolving technical SEO difficulties, keyword research, content marketing, social networking, and investing in links, among other things.
Clients frequently ask me, “Why does SEO take so long?”
Sure, “Because Google” is a part of the explanation.
However, I’m always convinced that by scaling, I can speed things up.
But, you may wonder, why does scaling hasten the process.
It’s really simple, actually:
More content means more keywords covered in less time.
More links = better authority quicker
monitoring equals better / quicker tuning.
More programmers equal a speedier site, more helpful features, a better user experience, and so on.
However, all of the preceding add up to greater money.
Do you create material for 5 categories every month?
Increase that to ten.
With two monthly blog entries, are you condensing the site’s structure?
Increase it to blog posts.
Are you able to secure 1-2 connections every month?
Make it five, and so on.
Many individuals go into SEO because it allows them to utilize their time rather than money to increase traffic to their websites and enterprises.
Time, on the other hand, cannot be scaled up.
Only money has the ability.
You’ll need to outsource some work if you want to rank faster.
I know you’ve heard that Mobile SEO is critical and that mobile devices now account for the majority of traffic.
The truth is that the majority of professionals work from a desktop computer.
As a result, most of the time, the initial point of contact with any problem, whether it’s connected to site development or SEO, is on the desktop.
Frequently, I’ll fix a fast issue on the desktop and entirely forget to check how it looks on mobile devices.
And, while I explore websites on mobile (as a user) when a customer asks me a question or reports a problem, I quickly verify it on my PC (the phone is busy at my ear anyway).
If, like me, you mainly work from a desktop computer, remember to always right-click in Chrome and select examine.
You can stop any problems by selecting several device kinds.
However, phones sometimes behave differently from the desktop Chrome browser (even when set to mobile mode), so it’s always preferable to test on an actual phone.
Also, be sure to check on both Android and iOS.
Ask your friends to test it, your mother to test it, and your pet to test it.
You’re good to go if the cat can utilize it.
Furthermore, keep in mind that CSS hidden content adheres to the mobile-first approach.
Feel free to combine desktop columns into sliders or dropdowns, or to condense large paragraphs of text into dropdowns.
On the category page of an eCommerce website, for example, you may include a little description before your items.
If the text on mobile devices pushes the items too far down, consumers will be unable to view them when they load the page.
You may reduce the length of the mobile description by including areas more’ link that opens a submenu with the rest of the text.
“If you know your adversary and yourself, you don’t have to fear the outcome of a hundred fights.”
you know yourself but not your opponent, every win will be followed by a defeat.
If you don’t know your adversary or yourself, you’ll lose every war.”
Sun Tzu said it best.
Isn’t it profound?
Google Analytics and Search Console are excellent companions, but they only provide statistics for your website.
It is not always sufficient to conduct a study on oneself.
You must research your competitors!
If you do not do this, you may find that SEO does not work for your website.
New clients frequently contact me because they are dissatisfied with the outcomes provided by their prior SEO providers.
After a cursory examination, I frequently discover that the title tags and meta descriptions have not been optimized at all!
That tells me that no keyword research has been conducted.
I’ve noticed a lot of ‘SEO pack’ offerings floating around, which are usually PBNs or various link-building strategies.
5 links a month… 10 links a month…
and so forth.
It perplexes me and I disagree with it, but I suppose it’s all about money…
Tools like Google Analytics include a plethora of filters that may assist you in determining what happened on your website, so take advantage of them for better SEO results.
I hope this list of reasons why your SEO doesn’t work helps you find out what you’ve been doing wrong, or at the very least provides you with a new perspective on your SEO initiatives.
Complex SEO methods and approaches are fantastic, but you should always start with the basics.