Why Should You Avoid SEO-Driven Content in Favor of Content-Driven SEO? - Nummero

Why Should You Avoid SEO-Driven Content in Favor of Content-Driven SEO?

If you’ve spent any time in the realm of SEO, you’ve probably heard the best practice of creating content for people first, then optimizing it for search engines. 

And this suggestion is sound from a conceptual standpoint. 

Of course, you want to create SEO-friendly content that appeals to your target audience first and foremost.

However, it’s all too easy to lose sight of this purpose in reality, especially when keywords are seen as the cornerstone of efficient SEO and content marketing. 

To improve your search rank, you must incorporate as many keywords as possible within your articles and pages. 

However, obsessing on keywords in this way makes your material sound robotic, which Google can detect as a robot.

Because Google recognizes when a website is crammed with keywords or figures in an attempt to manipulate search rankings, it won’t give that material a boost. 

If you truly want to catch the attention of both humans and computers, you must rethink your SEO strategy, which means moving away from SEO-driven content and toward content-driven SEO.

How to Make SEO Work for You

 

The trouble with content-driven SEO is that it isn’t distinct from traditional SEO. 

It’s more of a mental adjustment. 

There are a variety of ways to boost your site’s SEO, but content-driven SEO focuses on creating complete, accurate, and detailed material that provides real value.

We undertake keyword research at Nummero and utilize the results to shape the content we develop to attract more visitors to our site. 

This information allows us to better understand not just what individuals are looking for, but also how they are looking for it.

However, you must first learn the lay of the land before jumping into content development. 

Analyze your present keyword rankings for that goal. 

This study will show you how well your company ranks organically and will serve as a good starting point for your SEO content marketing plan. 

Examine the keywords that your rivals rank for to see how you compare. 

Many of these keywords will be irrelevant, but some may lead to new content opportunities.

The next step is to find new keywords that you and your rivals don’t currently rank for. 

Identifying more informative keywords for content-driven SEO is preferable to focusing on transactional inquiries, which signal someone is ready to make a purchase. 

For example, what phrases are individuals searching for to better grasp a certain pain issue in your industry?

Begin brainstorming content ideas from there. 

Don’t be hesitant to take advantage of search results. 

Do some Googling before writing material on a given subject, for example, to check what comes up first on the results page. 

Examine the articles to see what topics they address, then utilize a tool like Semrush to see what keywords they rank for.

Then think about how you can make what you’ve previously written more interesting. 

Are your rivals presenting information in a way that is deceptive, incorrect, or boring? 

If that’s the case, you may use content-driven SEO to fill in the gaps in readers’ knowledge or engagement.

Are you prepared to develop an effective SEO content marketing strategy?

 

When it comes to creating content, we like to use pillar pages. 

First, we create a pillar page, which is a long-form piece of keyword-optimized content that covers a big topic in depth. 

We link to shorter, more focused SEO blog pieces on that pillar page, which delve further into numerous subtopics.

We’ve discovered that employing this method not only assists readers in answering broad questions

but also allows them to delve further into relevant elements of the subject. 

Our site users will find it easier to traverse the material if we use inquiries as subtopics within the main page. 

Plus, such Q&A-style portions are more likely to get pulled into Google’s “people also ask” section. 

Finally, because the material is linked together through a linking ecology, the search engine crawler has an easier time prioritizing and ranking postings.

A Content-Driven SEO Case Study

 

Internally, we believe in content-driven SEO because it works, but we also implement similar concepts in our client-facing work. 

Take, for example, Innovative Employee Solutions.

We’ve discovered that employing this method not only assists readers in answering broad questions

but also allows them to delve further into relevant elements of the subject. 

Our site users will find it easier to traverse the material if we use inquiries as subtopics within the main page. 

Plus, such Q&A-style portions are more likely to get pulled into Google’s “people also ask” section. 

Finally, because the material linked together through a linking ecology, the search engine crawler has an easier time prioritizing and ranking postings.

A Content-Driven SEO Case Study

 

Internally, we believe in content-driven SEO because it works, but we also implement similar concepts in our client-facing work. 

Take, for example, Innovative Employee Solutions.

Internally, we believe in content-driven SEO because it works, but we also implement similar concepts in our client-facing work. 

Take, for example, Innovative Employee Solutions. 

 

When we initially met with IES in January 2017,

the firm had already begun the process of enhancing its online exposure,

but as SEO evolved, IES realized that its approach needed to grow as well.

After seeing a decrease in paid SEO efforts in 2020,

IES chose to reallocate its SEO budget to focus on our team’s SEO content marketing initiatives. 

To its current content bundle, we opted to add keyword research, a technical website assessment, and reports.

The outcomes are self-evident.

The SEO-based material we generated together accounted for more than a quarter of IES’ total website entries in the second quarter of 2020.

Our material was responsible for 63 of the 324 total keywords ranking on the first page in the same quarter,

accounting for approximately 20% of page-one coverage.

Conclusion

 

Our article was on the first page of Google for more than 90 keywords just a quarter later.

You’ll notice a beneficial ripple effect in your business if you commit to developing effective SEO-based content. 

The number of indexable pages on your site will increase as your library of optimized content expands. 

Other sites will eventually notice and assist you improve your backlink profile.

Traffic and domain authority will increase as the number of connections increases. 

These types of outcomes are yours to have. 

All you have to do now is get started.

For the best internet marketing services get in touch with nummero we are the best digital marketing company in Bangalore.

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