Whether you are in marketing or not, there is no doubt that you have heard more from industry professionals and brands focused on storytelling. The practice of brand storytelling has been around for a while. You probably know of many companies with great stories that reflect their brand values or mission. Digital storytelling is something… Continue reading Why is Brand Storytelling Important in Digital Marketing?
Local search marketing is something that almost every company has heard of, but what exactly is it and why does it matter? We’ll go through why this is such an important opportunity for local businesses to take advantage of, as well as how to speak to the major benefits that may help your agency get… Continue reading What Is Local Search and Why Is It Important?
Organic SEO, also known as organic search engine optimization, is the practice of enhancing your position in unpaid (or organic) search results on search engines such as Google, Bing, and DuckDuckGo. Keyword research, link building, content production, and other organic SEO strategies are used. If you operate a company, you understand how critical it is… Continue reading What Is Organic SEO and How Does It Work?