Marketers tend to spend most of their time, money and resources driving clicks and traffic to their websites, thinking it’s the endgame. But here’s the thing: Generating interest is just the initial phase of search engine optimization (SEO) and digital marketing. The real challenge is converting those clicks and traffic into profits. This is where conversion rate optimization comes in.
What is conversion optimization and what does it mean? In defining this concept, marketers often use purchases as a measure of success. CRO goals and metrics, however, differ per brand. Depending on your marketing needs and objectives, there are multiple CRO SEO goals you can set for your business
Leads Generated ÷ Website Traffic x 100 = Conversion Rate %
New Revenue Goal ÷ Average Sales Price = Number of New Customers
Number of New Customers ÷ Lead-to-Customer Close Rate % = Lead Goal
Conversion optimization metrics are benchmarks that CRO companies track during CRO testing to determine your CRO website performance and identify opportunities for conversion funnel optimization and conversion marketing
The percentage of internet visitors who came to your site but did not navigate to subsequent pages. A high bounce rate suggests that your CRO website is having issues. As a result, understanding how to reduce bounce rate is critical for increasing website conversion rates.
An occurrence in which an internet user visits a website as a result of an external source, such as a sponsored advertisement, an organic search result, or a social media post. The more people who visit your conversion rate optimization website, the better your prospects of increasing conversion rates.
This conversion optimization metric reveals how many visitors clicked on your site link after seeing your adverts, organic listing, or search results. The click through rate is used to determine the effectiveness of your keywords and the relevancy of your CRO marketing campaign.
The number of web pages viewed by a specific audience segment on your website. The number of pages per visit reflects how engaged your site is and how well it can give important information.
It demonstrates how rapidly your website reacts to user input. According to studies, the first five seconds of a page’s load time have the greatest impact on conversion rates. Optimize your website load speed and focus user experience (UX) in your web design to boost conversion rates.
What is conversion optimization if not a revenue-boosting strategy focused on growth? The return on investment (ROI) of your company allows you to examine the impact of your conversion rate marketing efforts on your bottom line and re-evaluate your CRO marketing spending.
Leads are online users or site visitors who have expressed interest in your brand and are ready to progress through your conversion funnel. Marketing initiatives with high conversion rates produce above-average lead conversion rates and long-term revenue.
The amount of online users who visit your website is referred to as the conversion rate marketing measure. You may identify major areas for improvement in your website conversion optimization by tracking patterns in your website traffic.
The percentage of visitors who leave your website from a specific page after visiting at least one other web page. Set a standard acceptable exit rate for your different website pages to boost conversion rate.
To measure the performance of their SEO and online marketing operations, digital marketers employ both marketing conversion rate and CTR. However, conversion rate should not be confused with click through rate. These two variables have an impact on two distinct stages of the sales funnel.
To assist you optimise your website and marketing efforts for greater conversions, our conversion rate specialists explored the difference between conversion rate and click through rate.