Are you looking for a do-it-yourself SEO guide?
To increase organic traffic and conversions, you don’t need to pay an SEO firm.
Even inexperienced SEOs can employ methods and tactics to obtain short- and long-term outcomes.
In this tutorial,
I’ll walk you through 19 concrete SEO methods that you can implement right away.
These are the same strategies I’ve used to increase organic traffic for dozens of clients in a variety of sectors.
I want you to be able to put the methods in this guide into action right immediately,
so I’ve divided out the tactics so you can focus on a specific aspect of your SEO strategy.
Let’s begin with some technical SEO strategies.
You wouldn’t construct a home on weak ground, would you?
The same may said of your website.
You can construct a solid foundation for your content by getting the technological infrastructure right.
Running a crawl with the SEMrush Site Audit tool is the easiest approach to uncovering all of your website’s technical faults.
The number of errors and cautions you receive will determine your total health score;
the more you receive, the lower your score.
A summary of how many pages are healthy, broken, having troubles, redirects, or block is also provided.
You can click on an issue in the report to see where it is and how to fix it.
Another useful feature is that you can simply export concerns from the Site Audit dashboard to Trello boards.
When numerous pages on your site compete for the same keywords,
this is known as keyword cannibalization or topic duplication.
As a result of Google’s confusion over which one to include in its index,
these pages have a hard time ranking.
Here’s how to use my free keyword cannibalization checker to see if your site is suffering from keyword cannibalization.
(Please note that this is a SEMrush template that also works with Ahrefs data.)
Step 1: Export data from the SEMrush Organic Positions Report’s ranks.
In SEMrush, go to:
Select the “Positions” report from the Organic Research tool and enter your domain – for example, robbierichards.com.
You’ll be able to see every keyword your website ranks for, as well as its position and page (URL).
Create a CSV file with the complete report.
Step 2: Paste the information into the Cannibalization Keywords template.
Next, paste all of the exported data (including headings) into the
“1. SEMrush KW Export” sheet as Values Only
Step 3: Examine the possibility of cannibalism.
Finally, look at the “Results” sheet to see all of your website’s probable keyword cannibalization issues.
All URLs that rank for the same keywords will be put together automatically.
Here are a few options for dealing with keyword cannibalization.
Option #1: Merge duplicate pages competing for the same keyword into one canonical page if they are similar and both offer distinct values.
(Insert a 301 redirect to the new canonical page.)
Here are a few options for dealing with keyword cannibalization.
Option #2: Remove one of the competing pages from your site and let it produce a 404 or 410 response if it provides no distinctive value
Option #3: Add a 301 redirect pointing to the higher-ranked canonical asset to consolidate link equity
if the lower-ranking competitive page offers no unique value but does have quality links pointing to it.
Identify pages that take a long time to load.
If you want to provide your visitors with a good experience on your site, make sure all of your pages load quickly.
Google has previously stated that page speed is a ranking consideration, particularly now that mobile-first indexing has been implemented.
Furthermore, it is also offering Core Web Vitals,
which focuses on three characteristics of the user experience –
loading, interactivity, and visual stability – and will begin to influence rankings.
You can rapidly assess the site’s average HTML load speed, as well as a breakdown of individual page load times (0-0.5s, 0.5-1s, 1-3s, and >3s).
When deciding which pages to work on first, this categorization comes in handy.
#1 – Select the best hosting – Not all web hosting is created equal, therefore it’s critical to select a dependable, secure, and quick web host like WPX Hosting.
#2 – Reduce the size of your images – Large photos can cause a page to load slowly.
Make sure you only use the image size that your website requires.
For instance, an original image from Unsplash would be far too large – for example, 6000x3000px – so downsize it to fit your page –
for example, 800x533px – reducing the file size from 1.1MB to 52KB.
#3 – Compress your images – You may compress your photographs by up to 70% using a tool like TinyPNG or ShortPixel, in addition to reducing their size.
#4 – Make use of lazy loading – According to Google, “lazy loading can greatly speed up loading for large sites
with many images below the fold by loading them either as needed or after the core content has finished loading and rendering.”
Medium, for example, loads lightweight placeholder pictures as the page loads and
then replaces them with “lazy-loaded” images when they appear
#5 – Use a browser caching plugin – If you’re using WordPress, you may use a caching plugin like W3 Total Cache or WP Rocket to save the static elements of your website in the browser of a visitor.
They already have the majority of the website saved locally, so it loads faster the next time they visit it.
Even if you have the best material on the earth, if it isn’t crawlable, it won’t be indexed and may never be discovered.
Crawl failures can caused by a variety of factors, including website redesigns and migrations, no-index tags, and robots.txt mistakes.
SEMrush’s Crawlability report will provide you with a fast overview of the pages that have prevented from crawling.
Most of the graphs on this page can clicked to show the specific crawled sites with concerns.
You can also take corrective action to unblock the page and get it indexed if necessary.
This could entail changing a disallow rule in your robots.txt file or removing a no-index tag from a certain page.
A user’s experience harmed by broken links.
Nothing is more frustrating than clicking a link and being directed to a 404 error page.
They can also hurt your search engine results by giving the impression that your site isn’t well-maintained.
SEMrush’s Internal Linking report lists all of your broken internal and external connections,
as well as orphan pages (material with no internal links) and URLs with a high-click depth (more than 2 clicks away)
that are difficult for search spiders to detect, crawl, and index.
You can open the Issues Report by clicking on an issue for more information,
and then take remedial action to fix or remove the broken links.
Users seek as much information as possible from search engines.
As a result, pages with more detailed content tend to score higher in search results than those with fewer words.
A portion of the data from the Backlinko-Ahrefs search engine ranking study was run through the content analysis tool Clearscope,
which revealed a strong link between “Content Grade” and Google rankings in both desktop and mobile results.
Increasing the Content Grade by one corresponds to a one-position jump in the rankings.
In the Warnings section of the Site Audit Overview report,
SEMrush shows pages with a low word count (less than 200).
Finding the topics your target audience is searching for, targeting the keywords your competitors are using to drive traffic,
and optimizing your existing keywords are the most valuable DIY keyword research techniques.
The first strategy entails identifying current keywords that aren’t performing as well as they should –
the “low-hanging fruit” – and improving the content to improve rankings and traffic.
This is one of the tactics my organization employs to help clients obtain organic traffic quickly.
And it’s the same one I use to boost the rankings of my personal websites’ current posts and pages.
The on-page SEO part is all about optimizing the aspects of your content that you have direct control over.
Content should optimized for featured snippets.
The partial answers to a search query that appear
at the top of Google’s search results known as featured snippets.
For this strategy, I’ve produced a video lesson that will walk you through finding featured snippet possibilities and
then optimizing your content to steal the snippet from your competition.
You now have a set of practical SEO strategies that you can use on your own.
Use this do-it-yourself SEO guide as a reference manual to optimize your site, keywords, content,
and backlinks to improve your search ranks and organic traffic regularly.