Anyone who has tried to create and implement a social media strategy knows how difficult it is to keep up with the ever-changing social media environment.
Social networks are continually introducing new features, and it is critical to discern between transitory industry fads and trends that might stimulate development.
In this piece, I’ll show you why it’s worthwhile to spend time planning and implementing a social media strategy.
If you read to the conclusion, you’ll discover how to create a social media plan that can deliver considerable traffic to your website.
We’ll discuss how our social media strategy moved from an afterthought to a priority, resulting in 230 percent more monthly traffic to our blog and website through social media.
No Man’s Land Is Where Our Social Media Began
Social media is a new confluence of marketing and customer care, a technology that is equally at home in the realms of sales, support, and marketing.
There was initially relatively little being done in the region.
We had an exceptional advertising specialist who handled social advertising, but there was only so much he could do without solid content.
More than anything else, I was significantly interested in the blog.
One of my daily tasks after each blog article went live was to share it on social media using the Buffer app.
However, this meant that our social channels were dominated by our content (which was completely unbiased and completely legitimate, right?) rather than wonderful, relevant information from all over the internet.
The contrast between accessing our Facebook and Twitter accounts and our blog homepage was nearly non-existent.
This was a tremendous blunder since people were contacting us via social media.
Apart from trying to promote our blog entries, our page was very quiet and had the personality of a snail.
When a visitor came to our accounts, instead of clicking the follow or like buttons, they’d see our repetitive material and leave.
Obtaining Information and Establishing Policies
To be quite honest, I had previously managed social media accounts, but I was no strategist.
I developed social media material and planned it for distribution.
I’d never worked with social editorial schedules, analytics, or developing rules.
Fortunately, many of my team members knew exactly what they were doing.
That first month, I let spam slide through the cracks
since I didn’t know where to check for it on our Facebook page (oops),
continued posting like an automatic machine, and made other humiliating gaffes.
During this period of change,
I created a few guidelines to assist guide myself and anybody else who would interact with our social media profiles.
The first was a response guidelines paper, which detailed how we should respond to queries on our social networks.
The second activity was a tone and voice exercise in which I attempted to extract the personality of our brand so that I could adapt my writing accordingly.
Finally, I gathered all of my responsibilities into a weekly social media checklist to ensure that I didn’t overlook anything.
My primary objectives were as follows:
Respond to 99 percent of Twitter and Facebook mentions.
Remove any spam comments and posts from our Facebook page.
Send out information that is engaging, informative, and relevant via our social platforms.
Overall, I was responsible for our social media strategy for the first several months, and I was reactive rather than proactive.
That changed once we sought expert help from a social media specialist.
Collaboration with a Consultant
Our social media consultant is genuinely amazing at what she does, and the advising session we did with her created our new social media strategy for the future.
She pointed up what we were doing well as well as what needed to be improved.
I recommend receiving some expert opinion for anyone who wants more direct feedback with their social media plan or is simply not as skilled with social media marketing.
Here’s what we discovered during our consultation with the consultant:
Show advantages rather than features.
The “About” part of our social media profiles was written for us rather than our consumers.
Our description discussed the firm and what we performed, but it did not describe how we may assist potential customers:
“Through time monitoring software with screenshots and activity levels, we make remote employee tracking and management simple.”
“Increase your remote team productivity and make team administration a joy with precise time tracking, screenshots,
GPS tracking, and more,” states our new description (which is still in the works)
Keep the consumer at the center of your attention.
Prioritize quality over quantity.
I was oversharing on Facebook, and it was just linked.
Our engagement rate was poor, and we were essentially broadcasting content to our followers without engaging them in dialogue.
If our interaction remained consistently low, our updates would begin to appear less frequently in the newsfeeds of our followers, creating a vicious cycle.
Sharing links is fine, but the problem is that it requires visitors to leave our social media pages to acquire value.
Instead of engaging with individuals on our social media platforms, we are routing visitors to non-our web domains.
Instead of posting three or four times each day on Facebook, I reduced my posting to one per day.
On Twitter, I was more flexible with the statistics, although I seldom exceeded six tweets in a single day (excluding @ mentions).
I also began to vary the sort of articles I posted.
I used Canva to design graphics that I could share on Facebook and Twitter, giving our followers value without requiring them to go anywhere else.
Actionable tip: Increase engagement by posting once or twice a day, and don’t make your readers go anyplace to acquire value.
Don’t be monotonous.
I realize it’s easier said than done.
But in our situation, we were very dull.
I erred on the side of professionalism, which seldom works on social media.
To inject some personality into our social media accounts, I began by concentrating on what that other firms didn’t.
Here are some ideas I came up with:
We have completely remote staff, with team members discussing time monitoring tools and remote work productivity.
We track our failures and accomplishments on our path to grow in our growth blogs, which we share with you.
Our crew travels extensively.
We’re all across America, India, and so on.
I never get tired of checking our team calendar to see what the team is up to or hearing about their exploits on Slack.
turned the blog pieces that displayed our team’s unique perspective on remote work into visuals that I published on our social media platforms.
emphasized our commitment to remote work and gave individuals a glimpse into our corporate culture.
I also began to share client success stories and testimonials from our case studies.
In the future, I’d want to share images of the amazing locations where our team works.
Get personal and offer insights and experiences that are specific to your brand.
The consultant’s recommendations provided me with an excellent starting point for boosting our social media marketing efforts.
I started responding to every tweet, sometimes with GIFs (more on that later), tagging relevant companies and individuals on Twitter and Facebook, and engaging in dialogues with our followers.
I put a lot more effort into what I was publishing, and I’ve noticed an increase in interaction and how humorous some of our fans (and partner companies) can be.
Our current social media strategy emphasizes personality and value.
In our conversation, we are more human.
I read every tweet and react to virtually all of them
(the exceptions being trolls or tweets that are completely out of context),
and I have three levels of notifications set up to ensure that I don’t miss any mention of us that we weren’t tagged in.
I use Mention, Notify, and Google Alerts for these.
We are now putting a greater emphasis on client satisfaction.
Indeed, we linked our Facebook and Intercom accounts so that all Facebook messages are sent straight to our support staff.
That implies that any technical queries that I am unable to answer go directly to the individuals who can, eliminating the middleman and helping us to obtain answers more rapidly.
Our strategy is always changing.
We scale and grow via trial and error.
We’re paying attention to what our audience likes, what they find beneficial, and what material they interact with.
Social media has grown from being only a medium
for reaching out to your target audience to a technique for building connections and offering value.
When I initially started working with social media, I underestimated its power.
Six months ago, I would have seen one or two people sharing
our material or contacting us via social media every few weeks.
Today, I send out thank you emails daily to wonderful people
who share our content and interact with us on social media.
The reaction has been incredible, and the prospects are growing
as we reach out to influencers and other outstanding remote teams to discuss cooperation and our experiences thus far.
If you want to develop your digital presence, contact us right now since we are the top digital marketing agency in Bangalore.