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Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.

Pay per click was just the beginning. The real evolution is pay per action

What Is PPC?

Pay-per-click (PPC) marketing is a sponsored search technique for increasing brand exposure, promoting product offerings, and gaining instant momentum with specific audience demographics. Advertisers only pay for PPC advertising when a user clicks on them, hence the name “pay-per-click.”

When people hear or hear about pay per click, they usually think about Google PPC. Pay-per-click advertising, on the other hand, extends beyond Google’s search engine results pages (SERPs) and the Google Display Network. Pay-per-click advertising is also used on social networking platforms including YouTube, Facebook, Pinterest, and LinkedIn.

What Are The Different Types Of Pay-Per-Click Advertisements?

Now that you’ve learned what paid search is, the next step is to learn about the many sorts of PPC marketing campaigns that may help you grow your online presence and promote your services to the proper people. Our pay per click advertising firm collaborates closely with your team to identify the most effective PPC ads for filling your sales funnel.

There Are Various Types Of Pay Per Click Ads Available, Depending On Your Goals


The most popular type of paid search marketing is search advertising. Prospects who are already seeking for your sector or brand offers online will see your search advertisements. These pay-per-click advertising are ideal for one-time campaign promotions or short sales cycles. Businesses seeking strong, high-quality leads from new customers should consider search advertising, according to our pay per click advertising service.


Display advertising is well-known for its ability to reach more than 90% of internet users. People who visited industry-related websites are targeted by display advertisements on Google’s partner websites. Display advertising makes use of graphics and text to catch the attention of online visitors and persuade them to take action. Companies with long sales cycles and niche or luxury clients should use display advertising, according to our pay per click advertising service.


The fastest-growing segment of pay-per-click advertising services is social media paid advertising. Social advertisements can be found on social media sites like Facebook, LinkedIn, and Twitter. They’re trained to contact people based on their hobbies, networks, and interests, among other things. Brands with an active social media presence and highly-targeted clientele are good candidates for social media advertising.


One of the most effective strategies to reach high-converting customers and boost your turnovers is through remarketing. Remarketing ads entice visitors who have already visited your website to return and convert. Because there is less competition and highly targeted client segments, remarketing is less expensive than search advertising.


For websites with a high number of products, Google Shopping advertising are ideal. These PPC ads appear in a carousel above or below the main Google search results, allowing potential customers to see products and pricing before visiting anyone’s website. This means that, presuming your target clients, every click you spend for has a better probability of converting.


YouTube commercials are sometimes known as in-stream adverts. On the Display Network, these are pay-per-click ads that show in YouTube search results, YouTube videos, and video partners. YouTube advertising provide your company a distinct and memorable image. Facebook just announced in-stream adverts, which allow businesses to insert ads at the ideal spots and natural interruptions in video content.


Sponsored promotions on Gmail are a great approach to get direct response leads. With GSP, you can reach out to interested leads directly in their inbox. Unlike YouTube advertisements, GSP ads have a click-to-call feature that allows prospects to call you directly and convert at any stage of the sales funnel. Our PPC firm optimises your GSP’s targeting capabilities and generates high-quality clicks.


A pay-per-lead strategy is used for local service ads. This implies you won’t be charged for clicks that don’t result in leads. Only a few markets, such as HVAC businesses, electricians, plumbers, and locksmiths, are eligible for local services advertising. Our PPC agency works with local service providers to increase their visibility among their target demographics.


Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At Nummero, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.