What Is Social Media Advertising?
In today’s digital age, conventional marketing methods are not enough to build a loyal and highly engaged customer base. You need to meet people where they are active and tailor your brand message to specific audience segments to reach more consumers at a low cost and generate a better return on investment (ROI).
More than any other marketing strategy, social media advertising helps maximize your brand’s visibility and provides lucrative opportunities to attract and nurture leads and transform them into paying customers.
What is social media advertising’s edge over other digital marketing methods?
Social networks advertising allows you to direct your campaigns to specific audiences by criteria, such as location, age, online behavior, interests and device use. Unlike other online marketing initiatives, you only have to pay for the number of clicks or impressions your social ads get when you’re advertising through social media. This makes social advertising a high-ROI marketing strategy.
Advertising On Social Media: How Does It Differ From Social Media Marketing?
Social media marketing is an unpaid marketing initiative. This means you don’t have to pay to promote your brand to your followers. Social media marketing encompasses optimization efforts centered on creating brand recognition, developing meaningful connections and driving engagement.
Paid social advertising, on the other hand, focuses on fine-tuning social media advertisement for better reach and higher ROI. Advertising on social media channels puts your brand in front of people who are looking for what you offer right now.
Why Your Business Needs To Use Social Media Advertising
PROFITABLE ADVERTISING GOALS
Our social and Facebook ad agency representatives schedule an initial consultation with your team to discuss your current social advertising goals, strategies and expectations. Based on our discussion, we formulate smart, realistic advertising objectives aligned with your financial capacity and marketing requirements.
CAMPAIGN TRACKING AND REPORTING
The biggest challenge of advertising on social media is tracking performance and ensuring a high return on advertising spend (ROAS). We work diligently to accommodate all necessary tracking systems that can be implemented and optimize your social media accounts regularly to achieve the best possible results.
TRANSPARENT DATA ANALYSIS
From your initial campaign audit to your monthly campaign performance, we provide you with detailed reports to ensure you know where your investment goes. We give you access to our client portal so you can gauge your social media advertising effectiveness and track your performance anytime you need.
EXPERT CONSULTATIONS
Do you have an in-house social media team to manage your paid social media advertising campaigns but they still need expert training? Our social media managers are here to point your social media team in the right direction. We provide consulting and training to set your team on the right track.
DIVERSE ADVERTISING STRATEGY
We keep track of the latest industry trends and social media algorithm updates to ensure your paid social media advertising strategy delivers profitable results. More importantly, we continuously explore new advertising opportunities for your business to keep your leads and conversions flowing.
DEDICATED SOCIAL MEDIA ADVERTISING STRATEGIST
Nummero comprises a team of social media advertising experts knowledgeable in running social ad campaigns on various platforms. We assign a dedicated account representative to manage your campaign and whom you can directly contact to address immediate questions or concerns you may have.
How much does social media advertising cost?
The cost of advertising in social media is relatively low compared to other advertising methods, such as print advertising, broadcast advertising and product placement advertising. However, some companies are still hesitant about investing in social media advertising for businesses because they don’t understand its pricing system.