Squarespace SEO for Non-SEO Professionals
I can’t tell you ways many of us I do know have built or want to create their site.
These are regular people with basic computer skills, not web developer experts.
One among the foremost user-friendly web builders available is Squarespace.
According to Builtwith.com, Squarespace hosts over 1.9 million live websites.
Recently they’ve been making an enormous publicity push, even landing a Super Bowl commercial.
This past year Squarespace posted an in-depth SEO user guide about their built-in functions and the way to best utilize all, making their platform great for SEO.
However, this is often assuming that the users know what SEO is and the way to implement it.
I recognized this problem and decided to write down this post. In it,
I define the various Squarespace-specific words and terms, what they mean as pertains to SEO, and the best way to use them.
For anyone looking to enhance their Squarespace website visibility, improve user experience, or want a far better understanding of SEO, this post should help.
How to Use Keywords for Squarespace SEO
To help your website rank, use keywords in your site title, headings, and descriptions.
Below I’m going more in-depth about the way to do that, specifically in Squarespace.
If you’re already conversant in the importance of SEO keywords and usage, Be happy to skip to the section on SEO titles.
Keywords & Ranking
One of the foremost important SEO tools is keywords, which are words and phrases that searchers enter into Google or other search engines.
Keywords that you simply type into the search bar also are called “search queries”.
These words and phrases should be researched and mapped out for the pages that you simply want to see in search results.
For a step-by-step keyword research strategy.
Keywords are an enormous contributor to if you show up in search results, or “ranking”.
If you employ accurate, well-researched keywords on your website, it greatly increases the probability of ranking for the keywords used.
Also, confine mind, you ought to use different or unique keywords for every page of your website to avoid competition between your pages. for instance, if your website sells custom
T-shirts and you would like to rank for the keyword “custom T-shirts”, the simplest practice is to settle on one page (usually the homepage) for that primary keyword.
Then assign other keywords to the opposite pages. If you’ve got a page for women’s T-shirts, you’ll use the keyword “women’s custom T-shirts” for that page.
Keyword Research
When researching keywords, sometimes it’s difficult to understand which of them will rank and the way often a keyword is searched.
The search volume (SV) is the frequency that a keyword is employed during a query, typically calculated by the number of searches per month.
The more often a keyword is employed per month, the higher the SV and, usually, the more competitive the keyword.
A good place to start when researching keywords is typing in queries into the search bar to ascertain what pops up.
Using our custom
T-shirt example, some suggested terms will appear once you start typing into the search bar. this is often an honest indication of whether searchers are using specific keywords.
Another tool to use is the related searches section at the rock bottom of a results page. once you type in “custom t-shirts”, scroll to the rock bottom of the primary page and you’ll see an inventory of other related terms.
These are other keywords associated with your primary keyword that you simply can think about using.
If you’re still unsure whether to use a particular word or phrase,
ask yourself two questions:
1) is this keyword relevant to my page content? and
2) would a searcher use this term if they need to seek out my website?
Often thinking just like the searcher can assist you to decide which keywords to use.
SEO Titles, Site Titles, Page Titles.
In Squarespace, the “site title”, “SEO title” and “page title” have different functions and appear on-page, in browser tabs, and on the search results page. To know the differences, we must first mention “title tags”.
Title tags are an SEO term. they’re HTML elements that inform search engines of the title of a webpage. The searcher sees them because of the blue text in search results.
Site Titles
In Squarespace, the “site title” is the name of your website, and appears at the highest on your homepage.
It also appears on the browser tab and search results page. the location title is your default title tag for your homepage.
It’s important to notice that SEO doesn’t differentiate between title tags by page type because all of them function equivalently.
However, this distinction probably makes it more approachable for his or her users.
SEO Titles
You can add a separate “SEO title”, which because the name implies, is for SEO purposes. If you add an alternate title here,
it shows abreast of the browser tab and in search results.
During this case, the SEO title becomes the title tag for that page.
Why do you have to add an SEO title to your pages?
This is often where keywords inherit play. Using well-research keywords within the title tag can
- help the website show up in search results, and 2)
- increase the likelihood of searchers clicking on the page.
Using keywords within the SEO title signals to the program what the website is about.
We’ll do a fast keyword look for the “bonjour, bitches” website to ascertain what they might use as their primary keyword. once we type in “pop culture blog” into
Google some potential keywords shown within the search suggestions and related searches. From these, we will get a far better sense of what searchers might use as search queries.
SEO titles also help searchers understand what a webpage contains.
If the location title remains unchanged, visitors who are unacquainted with the “bonjour, bitches” brand won’t know what the website is about,
which suggests they’re going to be less likely to click on their link. But if we use keywords within the SEO title it’ll help searchers understand the website content.
If we modify the SEO title to “Pop Culture, Style & Humor Blog | bonjour bitches”,
searchers will see the below on the results page.
they’re going to have a far better sense of what to expect once they click on the link.
Page Titles
In SEO, page titles and site titles (title tags) are synonymous.
In Squarespace, page titles are the titles that show on each page of your website
(not to be confused with “on-page titles” or more commonly known in SEO as “heading 1” or “header 1”, which we’ll discuss further below).
On the Squarespace website,
They explain that “some templates” will display page titles, and if you are not add an SEO title then the default page title appears within the browser tab and search results. As previously discussed,
if you would like the different text to point out on the page versus search results, then you’ve got to manually change it.
Heading Tags
We mentioned on-page titles earlier, which in SEO feature a different name: “heading 1” or “header 1” (h1). SS also features a headings function that its users can customize on-page.
They briefly explain heading tags and why it’s important for SEO, but their users even have to understand to feature this function.
I might postulate that a lot of SS users, especially ones with little SEO experience, don’t know they ought to do that, which is why now is so important.
Heading tags, especially h1 tags, are crucial for a better visitor experience and help improve your website ranking.
Let me explain a touch bit about how h1 tags work. once you add a heading 1 (h1) on your webpage, the location visitor will see it as an on-page “title”,
because it’s usually at the highest of the page with the foremost prominent or bolded text. Search engines see a corresponding HTML code within the website’s ASCII text file, with an equivalent h1 text that’s on-page.
Essentially, both the visitor and program see an equivalent h1 for that page, but in several formats.
Keeping this in mind, it’s best practice to possess a keyword-rich, unique h1 for every page of your website. If you’ve got equivalent or similar h1 tags for multiple pages,
the program is going to be confused about which page matches the visitor query best, which suggests your pages are going to be competing with one another.
How to Add Heading 1 in Squarespace
To add h1 tags in Squarespace you’ll need to enter each page and alter the formatting of the on-page text.
Yes, this will be tons of manual work, but confine in mind that you simply presumably will only do that once for every page, and with each new page you increase your website.
An important thing to notice is that a lot of Squarespace website templates have built-in heading tag features.
This suggests that once you fill in on-page content like site titles and blog post titles, it’ll automatically generate h1 tags for you.
However, not all templates do that, and SS provides a table of which template families are the exceptions.
Using our example again, the “bonjour, bitches” website uses the “Skye” template.
Unfortunately, we will see that Sky isn’t one of the templates that automatically generates h1 tags.
the location title on the homepage doesn’t create an h1 tag,
which suggests you’ve got to manually add one to the page.
Conclusion
There are many other facets of SEO that aren’t covered here,
but I hope this helps users better navigate Squarespace and improve their website visibility.
For those that want to find out more about SEO best practices, I’ve listed some resources below to assist you to start.
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