There is little question that video content is becoming a gold mine. Users consume many video content daily on different platforms
On the side of video creators, the competition is now fierce. Yet, a video SEO strategy can get your videos ahead of your audience.
What is video SEO?
Simply put, video SEO is optimizing your video content to encourage search engines to index and rank them for target keywords. It involves setting metadata that’s relevant to what users are checking out. the goal is for the video to urge as high a variety of views as possible.
Is video SEO equivalent to website SEO?
Video SEO and website SEO aren’t equivalent, though they’re slightly related. YouTube is the second most used program after Google.
YouTube videos, if optimized, can help the SEO of your sites once they are embedded into them.
Users who visit your sites are more likely to observe your YouTube videos, which is an external source of traffic. Searches performed on YouTube and Google have different intentions.
Also, the method of optimizing the content on both isn’t equivalent.
6 simple ways to spice up the visibility of your video on search results
Your audience has an interest in high-quality videos which will help solve their problems. Video hosting platforms also want to spice up high-quality videos.
Users engaging with high-quality videos can cause long watch time and a rise in the number of returning visitors.
Such videos will get many likes, shares, and positive comments, which are signals that trigger YouTube’s algorithm to spice up its visibility.
The algorithm suggests it to users who are likely to observe it and also shares it on other visual platforms like Instagram.
How does one create a high-quality video?
It begins with identifying the pain points of your audience .
YouTube keyword research tools can assist you in this regard.
Alternatively, you’ll use the YouTube autocomplete to seek out questions users ask on YouTube.
Come up with a helpful solution and practical steps on how users can implement it.
Have an honest camera if you would like to point out your face and an honest microphone to reinforce the audio quality.
Record with free video tools like OBS Studio and edit your video to reinforce its quality.
Video titles and descriptions speak volumes of your video content to the user and algorithms. Users depend upon the title and outline to decide if the video content has what they’re trying to find.
Titles and descriptions help the algorithm understand and recommend the video to users whose search queries match.
If users click on your video after reading your title and it doesn’t fulfill their intent, they’re going to hit the rear button and go elsewhere.
YouTube’s algorithm tracks this and can decrease your video’s rank if it consistently appears that users don’t find it helpful
Do the after write down a well-optimized video title and description:
Add the target keyword you would like to rank for in your video title. For YouTube, your video title shouldn’t be longer than 100 characters.
However, it’s recommended to stay your title within 70 characters to avoid being stopped within the search results.
Also, place your keyword at the start of the title.
Your video description isn’t different from webpage meta descriptions. On YouTube, you’ll write a video description of 5000 characters. Here you describe, in detail, what your video content is all about.
A well-written video description can get the eye of the proper audience that’s more likely to observe the video fully.
Again, your target keyword should appear within the first 100 characters so that the algorithm easily picks it up and suggests it to relevant users.
Avoid keyword stuffing while trying to optimize your video title and outline. It sends the negative signal that you simply want to game the algorithm.
If you run out of ideas and can’t come up with good video titles and descriptions, there are AI copywriting tools with templates to assist.
The platform where you host your videos matters when it involves boosting the visibility of your videos. Some platforms do better than others. for instance,
YouTube has billions of viewers who watch different sorts of videos. The statistics represent themselves. There are other free videos hosting platforms like:
Since boosting the visibility of your video is your goal, YouTube is the best. Its algorithm understands the search intent of any form.
You don’t need to be an SEO guru to rank on YouTube. All it takes is to implement the straightforward tips which you learned during this piece.
The first contact users have with a video is the thumbnail. It entices them to click on a video over others that appear on search results. Regardless of how good and helpful the content in your video is, nobody will click it if you don’t make it known on your thumbnail.
Video creators invest time into designing thumbnails that will outdo their competitors
Why? An appealing thumbnail increases your click-through rate, which may be a ranking factor on YouTube.
Although YouTube auto-generates a thumbnail from the video you upload, you shouldn’t believe it. A custom thumbnail will make the difference because you’ll design it to capture the eye of users.
How does one create a custom thumbnail which will capture the eye of your target audience
There are different graphics tools to style a custom thumbnail.
Canva may be a common tool creators use. This is often because it’s pre-made templates for YouTube thumbnails.
So, rather than creating a design from scratch, you edit a template and customize it to fit your needs. Your thumbnail should contain these three key elements:
A high-resolution image
A blend of colors that will make the thumbnail look bright and attractive
If you’re using other graphics design tools that don’t have YouTube templates, you’ve got to optimize your thumbnails.
Do the subsequent below:
Set your dimensions at 1280 x 720 pixels (16:9 ratio) in .PNG, .BMG, GIF, .JPG. file formats
Keep the dimensions under 2MB
Zoom in and out of your thumbnail to make certain it won’t lose quality
Transcribing your video helps search engines understand your video content better since it provides a verbatim overview.
Other benefits include:
It allows users with listening difficulties to follow alongside your video
Google crawls the text for web-page ranking
It creates a far better user experience as users can read as they watch the video
Many video creators don’t see it as something worth doing. But the very fact is that it matters. Otherwise, YouTube won’t have a feature that supports the uploading of video transcripts.
A hashtag is the icing on the cake when combined with title and outline optimization. It categories your videos, helps users to seek out your content on YouTube, and also boosts the visibility of your video.
So,It works like other social media platforms, like Instagram and Twitter. YouTube hashtags appear in two places:
Above the video title
Inside the video description
Note that your hashtags should contain the main target and related keywords.
When you add hashtags to your video title, they seem there. once you add them to your video description, the primary three are likely to point out above the video title.
Video SEO may be a must, especially on YouTube if you would like the algorithm to recommend your content to your audience.
Although it’s going to be tasking, the advantages are numerous.
I even have shown you simple steps you’ll fancy to boost the visibility of your video on search results. it’s left to you to start out implementing what you’ve learned.