Let’s get one thing straight right now: seed keywords aren’t a panacea for SEO success.
They are, nevertheless, the cornerstone of excellent keyword research.
When you take the effort to create a decent seed list, you’ll get greater results from keyword tools.
What do you mean by seed keywords?
Seed keywords are words or phrases that you might use to jumpstart a keyword research process and find more keywords.
Consider these the fundamentals of keyword research.
For example, if you sell coffee online, seed keywords such as coffee, espresso, cappuccino, French press, percolator, and so on can be used.
You’ll get millions of possible keywords if you drop these seed phrases into Ahrefs’ Keywords Explorer and browse to a keyword ideas report.
You may expand on your seed keywords with modifiers to produce more keyword suggestions after you’ve identified a few appropriate seed keywords for your website.
But why is it necessary to devote time to creating a decent seed list?
I’m grateful you inquired.
Why are seed keywords significant in keyword research?
Here’s the long and short of it:
In many cases, the outcome is only as good as the input.
This is especially true when creating a keyword list.
You need the best inputs to get the most out of Ahrefs’ Keywords Explorer (and other SEO tools, for that matter).
Seed keywords can also assist you to expand your subject clusters by revealing fresh subtopics that you may not have considered.
Where can I look for seed keywords?
Many keyword research papers go overseed keywords in favor of the more enjoyable and intriguing aspects of the process.
These articles may provide some hazy solutions:
Consider these phrases that are linked with your product or service.
Look up terms that are similar (like long-tail keywords)
Examine the keywords used by your competition.
These techniques are quite acceptable.
I’ll go through a few of them in this article.
However, I believe my criticism remains valid: these are hazy in terms of moving from zero to a spreadsheet full of meaningful keyword suggestions.
Instead, try one of these (hopefully less ambiguous) seed keyword research methods:
This may be quite beneficial for looking up other keywords in the sector.
It displays keywords that are mentioned on the current top-ranking pages.
Going to the Wikipedia article that is most closely connected to your issue is another straightforward way to find industry jargon.
Then, in Ahrefs’ Site Explorer, paste that URL.
Begin by looking at the keywords for which the website ranks, and then seek possible seeds.
If you’re interested, I go into more depth about this strategy in my essay on subject clusters.
What if you sell mountain bikes online using these tactics, you’ll probably come up with terms and phrases like:
[mountain bike] [
If you are unfamiliar with the specialty, these tactics may be more difficult.
In that scenario, you could wish to look at rivals for inspiration.
2. Use Site Explorer to reverse engineer rivals.
Look at what keywords relevant sites are ranking for if you’re unfamiliar with the field and need some inspiration.
I mostly utilize the Organic keywords report and the Top pages report in Ahrefs’ Site Explorer to find seed phrases.
This is why:
One of the simplest ways to find possible seed keywords is to look through the Ahrefs organic keyword data.
Let’s pretend I wish to look into the issue of “beards.”
So, first and foremost, choose a website that is linked to that issue.
For the sake of this demonstration, we’ll use Beardbrand.
When I check at the organic keywords it’s ranking for, I find “mutton chops,” which isn’t something that comes to mind when I think of beard-related terms.
I may have overlooked this related phrase if I had only used the seed “beards” in Ahrefs’ Keywords Explorer.
While we’re on the subject of “beards,” I’ll add a filter to eliminate any terms that contain the word “beard” from the Organic keywords report.
Why are you doing this?
Because I’d want to see any possible terms I could overlook, and this is a nice method to do it quickly.
There are two advantages to employing this technique:
Your rivals have done the legwork for you, allowing you to get more done in less time.
If you run out of ideas, utilize Ahrefs to locate additional competitors and start over.
3. Take a look at the search engine results pages (SERPs) (like PAA boxes and related searches)
If you want to rank on Google—and let’s be honest, you do—the SERPs are one of the finest locations to go for more information.
Simply type in one of your seed term ideas and browse the results for suggestions.
4. Examine online networks and discussion boards
One of the finest places to look for seed keywords is your target audience.
You should look at where they hang out online in particular.
Some good locations to look on the internet are:
Read any questions and comments submitted on industry-related blog topics.
Read postings, comments, and polls in specialized social media communities on the internet.
Study what others are talking about/asking for in niche communities.
Online communities – Look at the questions and comments on sites like Quora and Reddit.
Help and support — If you have access, read through help requests and support tickets, as well as manuals and other support documents.
I prefer to focus on Reddit and specialist forums (which are linked to the topic I’m investigating).
5. Make a list of items, services, and brands that are related to your keywords.
Finding seeds might be as simple as listing items or services related to your keyword.
For Apple, this might be “iPhone,” “iPad,” “Mac,” and so on.
Simply start Googling and looking for niche-specific sites with relevant offerings to uncover items and services linked to your keywords.
However, depending on how well you know the area you’re working in, this strategy might be simple or difficult.
But don’t be concerned.
Here are several easy ways to gather items, services, and brands:
Make a list of brand phrases in listicles by searching [seed keyword] + “brands.”
Sites for e-commerce –
Examine the many aspects of a site like Amazon (or a niche-relevant business).
Google “best” [seed keyword] affiliate posts to discover what items affiliates are endorsing.
6. Examine the website’s navigation options.
It’s a good idea to look through the navigation menus (particularly for e-commerce sites).
Let’s imagine you’re conducting keyword research for an online bodybuilding business that specializes in whey protein.
You can locate suitable seeds in the menus of huge e-commerce sites in the area.
Menus for “website navigation” may not always be useful in locating seed phrases.
It’s worth looking at top-level category pages in these circumstances.
These frequently provide a list of the droid seeds you’re looking for.
7. Use Google Search Console to double-check phrases.
You can and should look at keywords in Google Search Console if you’re seeking to generate a seed keyword list from a site you have access to (such as your own or your clients’) (GSC).
Here’s how to do it:
Go to Performance Select Queries in GSC and click on it.
Examine the keywords you’re ranking for.
You may also utilize Ahrefs Webmaster Tools to help you with this.
AWT displays all known keywords, whereas GSC displays the top 1,000 keywords for which your site ranks.
Whatever approach you employ, keep an eye out for keywords that you’re ranking for but aren’t actively targeting.
Then you may incorporate them into your keyword research strategy or check if any further terms can be discovered (using them as seeds).
What is the best way to make a seed keyword list?
Consider the approaches in this article as a buffet meal.
You don’t have to employ all of these strategies every time you conduct keyword research.
Using only a few approaches, you may be able to generate enough seed keywords.
As a result, just choose the ones that appeal to you and adapt them to your routine.
Once you’ve decided on the approaches you want to use, you can start compiling a list of them.
The following is an example of how to create a seed keyword list and then use it to do keyword research:
- Use the strategies that work for you/your niche to find seed keywords.
- To produce a list of ideas, plug seeds into Ahrefs’ Keywords Explorer.
- Reduce your keyword possibilities to a manageable list.
- Consider your options (based on relevance, intent, volume, difficulty, etc)
Creating a list of seed keywords will provide you with a firm basis on which to conduct your keyword research.
Seed keywords aren’t a replacement for thorough keyword research.
They do, however, boost your chances of finding more useful words.