What is Domain Authority and How Can You Improve It? - Nummero

Are you wondering how to rank your website on the number 1 spot on Google?

 If so, then you want to encounter the term domain authority.

For anyone doing SEO (search engine optimization), it’s important to understand that among the 200 different ranking factors on Google, domain authority is one among them.

In this article, we’ll show you what domain authority is, how important it’s for ranking your website, and the way you are able to boost it.

Since it’s getting to be a lengthy read, you’ll jump ahead to any section you’re curious about reading.


What is Domain Authority?


Domain authority (DA) may be a ranking metric that you simply can use to predict how well your website will rank on search engines.

It’s created by Moz and assigns a score from 1 to 100. So, if your website features a high score, it means it’s a greater chance of performing well on program page results (SERPs).

Another way of watching domain authority definition is that it shows the relevance of your site concerning your industry or a selected topic. 

And you’ll see the strength or authority of your domain in terms of rankings.

But don’t confuse domain authority and page authority, as there’s a small difference between the 2.

Domain authority tells your entire domain (and subdomains) ranking strength. While page authority looks at the ranking ability of individual pages.

With that, what domain authority score do you have to target?

What is an honest Domain Authority Score?

Many factors enter calculating domain authority. 

But to offer you a thought, websites like Google, Apple, or Microsoft will have a high DA (between 95 and 100).

On the opposite hand, if your website is new, then your DA is going to be low (possibly between 10 to 20).

You should also know that it’s easier to enhance your site’s DA if it’s between 20 to 30 than it’s between 70 to 80. And to categorize what’s honest domain authority, consider these ranges:

  • Below 30 is poor
  • 30 to 40 is below average
  • 40 to 50 is average
  • 50 to 60 is sweet 
  • 60 to 70 is extremely good
  • Above 80 is superb 

An important point to recollect is that DA helps you are expecting your website’s performance in search results.

So, it’s better to use it for comparison with other websites in SERPs than attempt to increase your DA to rank higher.

How is Domain Authority Calculated?

When it involves calculating domain authority, different tools use their methodology. As for Moz, it uses over 40 various factors to offer you a DA score.

But the foremost important factors include:

  • MozRank – It counts the number of internet sites linking to an internet page. It also looks at the standard of those websites that provide your site with an inbound link.
  • Link Profile – This includes internal and external links from the online page. So, if your post links to high authority websites and also gets linked back by other reputable sites, then you’d get an honest score.
  • Root Domains – When it’s watching your link profile, Moz also looks at the number of unique backlinks. Let’s say you’ve got 100 links but from one website. Moz will consider this as 1 root domain. So, it’s important to urge backlinks from different websites.
  • MozTrust – Moz checks the trustworthiness of internet sites linking to your page. As an example, if you get a link from a university webpage, governmental site, or an outsized organization site then you’ll get a high score.
  • Site Structure and User Friendliness – For achieving a high DA, you would like to form sure that your site structure is straightforward for search engines like Google for crawling your pages. And you furthermore may need to provide an excellent user experience to your visitors.

Now, are you able to find out how to create domain authority? Let’s start…

How to Increase Domain Authority?

As you begin to figure out boosting your website’s domain authority, you ought to remember that it’s a long-term strategy. Here are some ways you’ll increase your site’s DA:

  1. Acquire High-Quality Backlinks from Authority Sites

If you noticed, backlinks play an enormous role in calculating domain authority. Not only that, backlinks are one of the 2 most vital ranking factors.

A study by Ahrefs showed that 55.24% of internet sites don’t get any organic traffic since they don’t have any backlinks.

Therefore, it’s safe to mention that you simply need backlinks and high-quality ones.

There are plenty of ways you’ll get backlinks to strengthen your link profile. To start, you’ll check out your top referral sources and then find similar sites for backlink opportunities.

And to uncover your top inbound link sources, you’ll use nummero.

It’s the simplest WordPress Google Analytics plugin and shows you detailed reports on your dashboard.

You can also ethically spy on your competitors, check out their backlink sources then attempt to acquire links from an equivalent website. 

Another easy way of securing links from high-quality websites is thru guest posting.

For more details, follow our 15 actionable recommendations on the way to get backlinks.

  1. Create Killer Content That’s Link Worthy

The second thanks to increasing your domain authority is by creating great, link-worthy content. Why should your content be amazing?

Well, if people find your posts helpful, they’ll start to share them with others. 

This increases your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies.

And with links from different sites, you’ll also boost your root domains. All of which can contribute towards securing a high DA.

Now, you’ll create multiple content types like articles, lengthy guides, videos, infographics, podcasts, slides, and more.

But an excellent place to start is by watching the foremost popular pages on your site. In this manner, you’ll create similar topics and content types.

  1. Audit Your Site and take away Bad Links

While inbound links are vital for your website’s DA and rankings, having bad links can cause more harm than good.

Links that are taken from a spammy website can decrease your website’s domain authority. And in some cases, it can even cause a penalty from Google.

To avoid that from happening, you ought to audit your site for toxic links and take them away as quickly as possible. you’ll use different SEO tools to spot harmful links by browsing an entire link profile of your website.

And if you can’t remove those links, you’ll use Google Search Console to disavow or ignore those links. As a result, Google’s crawler won’t take under consideration any unnatural or spammy backlinks when indexing.

  1. Optimize Your Website Structure and User Experience

Remember one of the factors in calculating domain authority was your site’s structure and its user-friendliness.

With a correct structure, search engines can easily crawl your sites and index them on search results.

To help program crawlers, you’ll create a sitemap in WordPress.

 A sitemap contains all of your important pages and assists search engines to navigate through your site with ease.

As for improving your site’s user experience, you ought to start by specializing in optimizing it for mobile.

Google has now gone mobile-first, which suggests it’ll check out how well your website performs on mobile. So, your site must function properly on mobile devices and load quickly.

Then, you want to make sure that your site is safe. you’ll do this by getting SSL certificates and moving your site to HTTPS. 

you’ll also line up the simplest WordPress security plugins like Sucuri, which offers many features sort of like a web application firewall.

  1. Improve Your Internal Links

Another way of improving your site’s user experience is by specializing in your internal link structure. 

With links directed to other informative web pages on your site, you’ll keep your visitors engaged and reduce the bounce rate.

Internal links also make it easier for program bots to crawl your website, which helps in indexing your pages.

Another advantage of having a correct internal link structure is that it passes link juice from one page to a different one.

Link juice is an SEO term that refers to the worth of a page passed to other web pages. 

It gives a vote of confidence to the program, as more links pointing towards a page show that it’s trustworthy. All of this adds up to boosting domain authority.

To improve your internal linking strategy, you’ll use a plugin like beat One SEO.



One thing you ought to remember is that you simply can’t control your site’s domain authority. 

All you’ll do is put the pieces within the right place, so your DA increases steadily.

Another point to notice is that it takes time to mention the domain authority because it won’t happen overnight. 

So, begin a long-term strategy and use the points we’ve explained to extend your DA.

We hope you liked our article on domain authority: what it’s and the way you’ll boost it. you’ll also undergo our guide the foremost important 

Google Analytics metrics every business should track.

For the best internet marketing services get in touch with nummero we are the best digital marketing company in Bangalore.