What Is Schema Markup & Why It’s Important for SEO?

Schema markup is one of the latest evolutions in SEO. This new form of optimization is one of the most powerful yet least-utilized forms of SEO available today. Once a brand understands the schema markup definition and process, it can improve its website to a great extent in the search engine result pages (SERPs).

Does schema help improve search engine rankings?

There is no clear proof that there is a real impact of microdata on organic search rankings. However, rich snippets do make the web pages of a company appear more prominently in SERPs. This increased visibility is needed to increase click-through rates. According to an ACM queue report, less than one-third of Google’s search results contain a rich Schema.org markup snippet.

What is the schema used for?

If a brand has some kind of data on their website, however, it will have an item scope, item type, and item prop associated with it.
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How to add schema to web pages?

Using microdata

Microdata is a set of tags that aims to make it much simpler to annotate HTML elements with machine-readable tags. Microdata is simple to use and is also suitable for beginners. One downside of using microdata is that within the body of a website, a brand has to mark every single object. Brands need to find out the ‘component type’ of the material on their website before applying the schema to web pages.

Tips on using Schema Markup

Look for mostly used schemas

Make a list of the most common schema markup types. However, Brands need to check the forms that are ideally suited to them and select them.
Find all the types of schemas that are needed

There are countless different kinds of markups. Brands need to visit The Type Hierarchy for the full list. Most of the available markup forms are covered by this master list.


Schema markup is easy to implement, but it is only used by very few companies and websites. Schema markup is an advancement in SEO that is going to be there for a long time. To optimize search results, But, it is now time for brands to learn and incorporate the related microdata. Doing so can keep a brand ahead of the curve and have a contest for others.