Technical SEO refers to website and server enhancements that aid search engine spiders in more efficiently crawling and indexing your site (to help improve organic rankings).
Search engines give websites with particular technical qualities better treatment in search results — for example, a secure connection, a responsive design, or a quick loading time.
And technical SEO is the work you need to do to make sure yours does.
A checklist of critical tasks to ensure your technical SEO is up to par may be found below.
By following these rules, you may help guarantee that your site’s security and structure satisfy the expectations of search engine algorithms and that your site gets rewarded in search results as a consequence.
SSL (Secure Sockets Layer) is a security protocol that establishes an encrypted connection between a web server and a browser.
You can tell whether a website is utilizing SSL since the URL begins with ‘HTTPS://’ rather than ‘HTTP://.’
Google said in 2014 that they wanted to see ‘HTTPS everywhere,’ and that secure HTTPS websites will be given precedence in search results over non-secure ones.
As a result, it makes sense to ensure that your website is safe wherever feasible. This may be done by placing an SSL certificate on your website, however, most top website builders now integrate SSL by default.
Responsive website design adapts automatically to any device, making it easy to explore and read.
Google makes it obvious that having a responsive website is a highly important ranking indication for their algorithms.
A flexible website is now more vital than ever, thanks to Google’s new mobile-first strategy to index information.
As a result, it’s a good idea to make sure your website is responsive and displays in the best possible way for mobile, tablet, and desktop viewers.
Page speed is considered a significant ranking indication by search engines, which favor sites that load quickly.
You may speed up your site in several ways:
Users (and search engine algorithms) might be confused by duplicate material, and it can also be exploited to influence search rankings or get more traffic.
As a result, search engines aren’t fond of it, and Google and Bing both recommend that webmasters rectify any duplicate content concerns they uncover.
Keeping numerous versions of a page or post from being published by your CMS
(for example, by disabling Session IDs where they are not vital to the functionality of your website and getting rid of printer-friendly versions of your content).
Using the canonical link element to inform search engines about the location of your content’s’main’ version.
An XML sitemap is a file that helps search engines explore your website and comprehend it. Think of it as a type of search roadmap,’ showing search engines where each page is located.
It also includes helpful information about each of your site’s pages, such as
AMP is a Google-backed project that uses special code known as AMP HTML to speed up the delivery of information on mobile devices.
On mobile devices, AMP versions of your web pages load exceptionally rapidly.
They accomplish this by reducing your content and code to its minimum essentials, keeping text, photos, and video but removing scripts, comments, and forms.
Because they load so quickly, AMP versions of sites are significantly more likely to read and shared by people, improving dwell time and the number of backlinks pointing to your content – both of which are positive SEO factors.
Furthermore, Google occasionally features AMP pages in prominent carousels in search results, providing you a significant search boost.
Structured data markup is a type of coding that you may add to your website to assist search engines to interpret the information.
This information can assist search engines in better indexing your site and providing more relevant results.
Furthermore, structured data improves search results by adding ‘rich snippets’ –
for example, structured data may used to add star ratings to reviews, pricing to goods, and reviewer information to reviews (example below).
These improved results can increase your click through rate (CTR) and drive more visitors to your site
since they are more aesthetically attractive and emphasize immediately important information to searchers.
It’s worth the effort to add structured data to your site because sites with greater CTRs typically deemed to receive preferred treatment in search engines.
Google Search Console and Bing Webmaster Tools are free Google and Microsoft tools
that allow you to submit your website for indexing to their respective search engines.
When your website is ready to go live, send its XML sitemap (see above) to both Google Search Console and Webmaster Tools so that they may crawl it and start displaying results from it in search results.
These services also allow you to track your site’s overall search engine performance;
other things you can do with the tools include: evaluating your site’s mobile accessibility, obtaining search statistics,
viewing backlinks to your site, and disavowing spammy links, among other things.