Digital marketing consultancies and creative agencies often mention the concept of PPC marketing. Some are well-versed in its potential as an effective marketing strategy, while others may hesitate due to the associated fees involved in the promotion process.
PPC ads are ubiquitous, appearing on Google search engine result pages, websites, and even social media platforms. These ads come in various formats, encompassing text, images, videos, and more. Now let’s delve into the essence of PPC marketing, evaluate its significance, and determine its relevance in your digital marketing strategy.
PPC (pay-per-click) advertising is a method of paid advertising that drives organic website visits. Advertisers are charged a fee each time their ad is clicked. It requires thorough planning and keyword selection and is commonly used in search engine advertising. With PPC, businesses pay only when users click on ads, ensuring cost-effective results. It spans beyond search engines, including popular social networking platforms like Facebook, LinkedIn, YouTube, and Pinterest.
Well-designed PPC ads offer advantages like high ROI, real-time performance tracking, remarketing opportunities, increased website traffic, and control over advertising costs. It ensures targeted visibility and helps reach potential paying customers while optimising budget utilization. When implementing PPC strategies, it is crucial to consider multiple platforms and tailor campaigns accordingly.
There are various types of PPC campaigns that a brand can choose from that serve their purpose well and grow visibility exponentially. As the best digital marketing agency in Bangalore, we work closely with your team to identify the most impactful PPC ads tailored to your needs that can drive leads and fill your sales funnel. Some of the most commonly used PPC advertisements are:
The most popular type of paid search marketing is search advertising. Prospects who are already seeking for your sector or brand offers online will see your search advertisements. These pay-per-click advertising are ideal for one-time campaign promotions or short sales cycles. Businesses seeking strong, high-quality leads from new customers should consider search advertising, according to our pay per click advertising service.
Display advertising is well-known for its ability to reach more than 90% of internet users. People who visited industry-related websites are targeted by display advertisements on Google’s partner websites. Display advertising makes use of graphics and text to catch the attention of online visitors and persuade them to take action. Companies with long sales cycles and niche or luxury clients should use display advertising, according to our pay per click advertising service.
The fastest-growing segment of pay-per-click advertising services is social media paid advertising. Social advertisements can be found on social media sites like Facebook, LinkedIn, and Twitter. They’re trained to contact people based on their hobbies, networks, and interests, among other things. Brands with an active social media presence and highly-targeted clientele are good candidates for social media advertising.
One of the most effective strategies to reach high-converting customers and boost your turnovers is through remarketing. Remarketing ads entice visitors who have already visited your website to return and convert. Because there is less competition and highly targeted client segments, remarketing is less expensive than search advertising.
For websites with a high number of products, Google Shopping advertising are ideal. These PPC ads appear in a carousel above or below the main Google search results, allowing potential customers to see products and pricing before visiting anyone’s website. This means that, presuming your target clients, every click you spend for has a better probability of converting.
YouTube commercials are sometimes known as in-stream adverts. On the Display Network, these are pay-per-click ads that show in YouTube search results, YouTube videos, and video partners. YouTube advertising provide your company a distinct and memorable image. Facebook just announced in-stream adverts, which allow businesses to insert ads at the ideal spots and natural interruptions in video content.
Sponsored promotions on Gmail are a great approach to get direct response leads. With GSP, you can reach out to interested leads directly in their inbox. Unlike YouTube advertisements, GSP ads have a click-to-call feature that allows prospects to call you directly and convert at any stage of the sales funnel. Our PPC firm optimises your GSP’s targeting capabilities and generates high-quality clicks.
A pay-per-lead strategy is used for local service ads. This implies you won’t be charged for clicks that don’t result in leads. Only a few markets, such as HVAC businesses, electricians, plumbers, and locksmiths, are eligible for local services advertising. Our PPC agency works with local service providers to increase their visibility among their target demographics.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations. At Nummero, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.