inbound marketing Archives - Nummero

In the Privacy Age, PPC Tracking & Attribution

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked Marketers are living in uncharted territory.  Finding ways to track consumer activity has become more difficult than ever before, thanks to the phase-out of third-party cookies and a general tightening of internet data restrictions.… Continue reading In the Privacy Age, PPC Tracking & Attribution

Which Is Better for You: Manual or Automated SEO?

Creating an excellent website is one thing, but driving traffic to the site is another.  As you’ll already know, program optimization (SEO) is one of the cheapest ways to drive highly targeted traffic to a website. With good on-page and off-page SEO, your website can take high positions on the SERPs thus driving an outsized… Continue reading Which Is Better for You: Manual or Automated SEO?

Is Keyword Stemming A Google Ranking Factor?

When individuals discuss keyword stemming as a ranking component, they’re talking about Google’s capacity to detect multiple versions of the same term. It makes sense to include results with the phrases [monetization], [monetized], and [monetizing] since Google can comprehend when a user performs a query with the word [monetize]. The act of keyword stemming in… Continue reading Is Keyword Stemming A Google Ranking Factor?

What is revenue marketing and why is it important?

91 percent of marketers believe their revenue marketing decisions will have a favorable influence on revenue.  Are you one of those people? We’re all familiar with the primary aims of internet marketing: generating leads and new business.  We include online channels in our marketing efforts because of the revenue earned from online marketing. So, how… Continue reading What is revenue marketing and why is it important?

How can digital marketing help you reach your audience?

Whether you don’t know how to reach your audience in the first place, it doesn’t matter if your website is well-designed with custom user interface designs and other features that your audience might require.  There is a lot of rivalry on the internet in practically every niche, and if you don’t know how to compete,… Continue reading How can digital marketing help you reach your audience?

How to Resurrect an Old Blog Post for SEO

Although blogging is not as important as the Sistine Chapel, there is an art to creating a masterpiece blog.  Blogs are a mix of current and timeless content. Evergreen content stays current and gives value for a long time, whereas timely content focuses on trends, news stories, and pop culture events.  It’s uncommon to update… Continue reading How to Resurrect an Old Blog Post for SEO

How Can You Remove Common SEO Obstacles

In SEO, link building takes the lion’s share in terms of resource and time allocation, and for an honest reason.  an efficient link-building campaign significantly increases a website’s authority. Link building has other benefits like referrals, keyword rankings, page optimization, etc.  Getting an inbound link is perceived as a vote of confidence by search engines.… Continue reading How Can You Remove Common SEO Obstacles

Expert Advice on Building a Data-Driven Marketer

“Today is the age of knowledge .” Marketing continues to evolve to the changes caused by the digital age.  Very similar to the end-users, companies should be ready to adapt effectively within the fast-paced environment of the digital world to successfully see results. With growing consumer expectations for businesses to be online and personalize  their… Continue reading Expert Advice on Building a Data-Driven Marketer

Find Popular Platforms’ Trending Topics For Content Marketing

Content marketing may be a good way to grow a business.  That said, maintaining a uniform flow of high-quality content is often challenging. regardless of how creative you’re, eventually, you’ll run out of ideas to use for your content. One of the foremost effective ways to seek out new ideas is to see online trends.… Continue reading Find Popular Platforms’ Trending Topics For Content Marketing

Improve Your Campaign Strategy by Using Negative Keywords

It’s a humbling moment once you realize that not everyone’s features are used for the merchandise you poured your heart and soul into.  That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy… Continue reading Improve Your Campaign Strategy by Using Negative Keywords