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What is Local SEO and How Does It Works

Local SEO is a type of search engine optimization (SEO) that makes your company more prominent in Google’s local search results. Local SEO may assist any company that has a physical location or services in a specific geographic region.  It may help you expand your business if you search Google for any essential keywords linked… Continue reading What is Local SEO and How Does It Works

What is Domain Authority and How Can You Improve It?

Are you wondering how to rank your website on the number 1 spot on Google?  If so, then you want to encounter the term domain authority. For anyone doing SEO (search engine optimization), it’s important to understand that among the 200 different ranking factors on Google, domain authority is one among them. In this article,… Continue reading What is Domain Authority and How Can You Improve It?

What is influencer marketing?

A decade ago, the influencer marketing space was dominated by celebrities and a few devoted bloggers. Now, it appears that we have seen social media influencers rise, saturate the market, and even become involved in fraud. If you’ve done any research on influencer marketing before, you’ve probably come across contradicting information, with suggestions ranging from… Continue reading What is influencer marketing?

YouTube SEO: How to Optimize Videos for Search on YouTube

Inbound marketing was a novel concept just a decade ago. Marketers discovered that they couldn’t simply publish a large amount of material. It had to be of excellent quality and optimized in ways that made it as discoverable as possible via search engines. Previously, that content was primarily limited to the written word. That is… Continue reading YouTube SEO: How to Optimize Videos for Search on YouTube

The difference between SEO and SEM?

Often, we come across SEO and SEM words. Some questions arise in our minds, such as, what is the difference between SEO and SEM? These adjectives may be a little confusing. Or why have they been used? Search Engine Optimization: (SEO) SEO means search engine optimization. If we have something on Google, it will give… Continue reading The difference between SEO and SEM?