Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships. When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups. The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
When social media platforms are so widely available and social media traffic have risen dramatically over time, many marketers wonder why email marketing is so vital. But here’s the thing: people still check their inboxes for special offers from the brands they care about. In fact, 44% of users check their emails for business promotions, whereas only 4% use social media sites to learn about marketing campaigns.
That is only the tip of the iceberg when it comes to the possibilities. With the abundance of options that web email marketing provides, you’re one step closer to increasing conversions for your company.
Still not convinced that email marketing is critical for brand growth. Here are some additional compelling reasons to use an email marketing campaign service:
Regular brand interactions are required for strong client connections, and consistent web email marketing conversations with customers allow any organisation to build brand loyalty while boosting sales. Furthermore, employing the best email campaigns to engage with and advertise to an existing client is six to twelve times less expensive than using other marketing channels like paid advertising or social network marketing.
Traditional marketing tactics have been shown to have a lower reach and engagement potential than email campaigns. According to statistics, 72% of email users check their inboxes more than six times per day, and 92% of internet users have at least one email account. Email marketing experts can assist you in reaching your target audiences on any device while remaining non-invasive and complying with the CAN-SPAM Act.
One of the numerous advantages of using B2C and B2B email marketing to reach your customers is hyper-personalized communication. While traditional marketing approaches focus on sending a wide message to a vast audience, marketing emails enable you to offer unique discounts and codes, tailored messages, and data-driven campaigns based on birthdays, locations, and customer lifetime value (CLV).
Email marketing is substantially less labour-intensive than traditional marketing for small businesses, franchises, and multi-location businesses. There is no need to worry about postage or labelling for each campaign that is distributed. Targeted email marketing allows you to contact and engage with your desired market segments (whether there are a few hundred or a few hundred thousand) in minutes. The top email marketing businesses can help you if you don’t have time to master the ropes of email campaign optimization.
Online email marketing provides a number of options for determining whether your marketing efforts are on target. Almost every aspect of your email campaign may be tested using A/B and multivariate testing, from the subject line to the time it was delivered to the content of the email campaign itself. This provides useful information about where you might need to change your email marketing approach in order to get the most out of your email campaigns.
Email marketing software provides important insight into the performance of your targeted email marketing efforts and deployed campaigns through data and analytics. Open rates, click rates, and click-through rates (CTRs), bounces, and conversions are the most commonly reported engagement metrics. An expert email marketing specialist can decode the numbers and translate them into meaningful applications to better target your audiences, depending on your marketing goals.